via press release:
TV ONE’S R&B DIVAS ATLANTA PREMIERE DELIVERS HIGHEST
RATED PRIMETIME ORIGINAL SERIES TELECAST YEAR-TO-DATE
SILVER SPRING, MD – MAY 2, 2014 – TV One announced today that the season three premiere of R&B Divas Atlanta was the network’s highest rated primetime original series telecast year-to-date among its core audience of P25-54 and Households in Live +3 ratings. The show significantly expanded its premiere audience, with double and triple-digit DVR gains among all key demos (Live +3 vs. Live). The series airs Wednesday nights at 10 p.m. ET and follows Keke Wyatt, Monifah, Syleena Johnson, Angie Stone, Meelah Williams and LaTavia Roberson as they work on growing their individual careers in the music industry with a focus on new beginnings and achieving personal milestones.
Additional R&B Divas Atlanta Season Three Live +3 Ratings Highlights:
- The season three premiere episode garnered a 0.57 rating and 338,000 viewer impressions among P25-54, as well as a 0.63 rating and 357,000 viewer impressions among Households.
- The premiere saw significant DVR lift among key demos including, P25-54 (+106%), F25-54 (+131%), Households (+91%), P18-49 (+130%), F18-49 (+146%), P2+ (+94%), and F2+ (+120%).
- The episode was TV One’s number one April Weeknight Primetime Original Series Telecast in three years among P25-54.
Remarked D’Angela Proctor, SVP Programming and Production, TV One, “The R&B Divas franchise has become a staple for TV One’s viewers who look forward to the weekly glimpse inside the personal and professional lives of these six talented ladies. The addition of our newest cast members Meelah and LaTavia has breathed a new life into the series that we anticipate will keep viewers glued to their screens all season long.”
R&B Divas Atlanta is produced for TV One by Thinkfactory Media. Executive Producers are Leslie Greif, Adam Reed, Adam Freeman, Phil Thornton, Paul Coy Allen, Aaron Fishman, David St. John, Faith Evans and Nicci Gilbert. Lamar Chase is Producer and Executive in Charge of Production for TV One is Jubba Seyyid.
Source: Nielsen TV Toolbox (Live + 3 data)
About TV ONE:
Launched in January 2004, TV One (www.tvone.tv) serves more than 57.3 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. In December 2008, the company launched TV One High Def, which now serves 14 million households. TV One is owned by Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; and Comcast Corporation [NASDAQ: CMCSA, CMCSK); www.comcast.com], one of the nation’s leading providers of entertainment, information and communications products and services.