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via press release:

UniMás was the No. 2 Spanish-Language Network on Saturday Night, Outperforming Telemundo Among Total Viewers 2+, Adults 18-49 and Adults 18-34

 

UniMás Delivered More than the Combined Audience of Estrella, Azteca and MundoFox Among Adults 18-49 and Adults 18-34

 

UniMás Broadcast Prime Highlights – Week of January 5, 2015 to January 11, 2015

 

UniMás was the No. 2 Spanish-language network on Saturday night, outperforming Telemundo among Total Viewers 2+ (+52%), Adults 18-49 (+68%) and Adults 18-34 (+43%).

Airing back-to-back feature films on Saturday night, UniMás built its audience over last Saturday?s movie presentation with Total Viewers 2+ (+44%), Adults 18-49 (+36%) and Adults 18-34 (+21%).

 

UniMás, on average, delivered more than the combined audience of Estrella, Azteca and MundoFox among Adults 18-49 (+22%) and Adults 18-34 (+46%).

 

For the entire week, UniMás increased its viewership with Total Viewers 2+ (+8% to 594,000) and Adults 18-49 (+6% to 334,000) versus a week ago.

 

UniMás? 9pm dramatic series ?Pablo Escobar: El Patrón Del Mal? attracted more viewers during its finale week versus a week ago among Total Viewers 2+ (+12% to 529,000), Adults 18-49 (+9% to 321,000) and Adults 18-34 (+7% to 182,000).

 

 

During the 10pm hour (Monday-Friday), UniMás? dramatic series ?En la Boco del Lobo? increased its viewership for the third consecutive week among Total Viewers 2+ (+18% to 315,000), Adults 18-49 (+16% to 188,000) and Adults 18-34 (+4% to 113,000).

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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