via press release:

Univision #1 Network in the Country in Overall Prime on  Three Nights Last Week among Adults 18-34

NPM Broadcast Prime Highlights Week of 12/21/09

•     Univision was the #1 network in the country on three nights, Tuesday (982,000), Wednesday (929,000) and Friday (902,000) among ALL Adults 18-34 not just Hispanics; making it the 14th time this season Univision garners the top position.  Additionally, last week the network also ranked #1 among Teens 12-17 on four nights (Monday through Wednesday and Friday).

•     Among Adults 18-49, Univision was the #2 ranked network on Friday (1.6 million) night in overall primetime and ranked #3 on Monday, Tuesday and Wednesday.

•     The 9pm Univision novela, “Sortilegio” (Love Spell), was the most watched program on Tuesday (1.4 million) and Wednesday (1.2 million) night among Adults 18-34.

•     Univision had the top 2 most watched programs in primetime on Friday night among Adults 18-34 and Teens 12-17 with #1 being the second hour (8-9pm) of a special presentation of “Un Gancho al Corazon” (A Blow to The Heart) and at #2 the two-hour presentation of “En Nombre del Amor” (In the Name of Love).  Additionally, among Adults 18-49 these programs took the second and third position for the night.

•     Univision finished the week as the 3rd most-watched network in primetime among Adults 18-34 (802,000) and Teens 12-17 (194,000), out-delivering FOX, ABC and CW.

•     Last week in overall primetime, Univision was the #1 network among Kids 2-11 (403,000). Additionally, Univision was the 5th most-watched network in primetime last week among Total Viewers 2+ (3.0 million), Adults 18-49 (1.5 million), out-delivering CW.

•     Univision out-delivered ABC, CBS, NBC or FOX every night among Adults 18-34, on 5 out of 7 nights among Adults 18-49  and Teens 12-17, and 2 out of 7 nights among Persons 2+.

•     For the week, Univision had 7 of the Top 30 Programs in primetime among Adults 18-34, 8 of the Top 30 among Teens 12-17 and 3 of the Top 30 programs among Adults 18-49.

•      Univision’s special airing of Cine Especial featuring the film, “Jesus, El Niño Dios” on Christmas Eve attracted 2.0 million Total Viewers 2+, 1.0 million Adults 18-49 and 587,000 Adults 18-34. The movie saw strong year-to-year audience growth among Adults 18-34 (+22%), Adults 18-49 (+11%) and across other key demographics.

•     Sabado Gigante” (Giant Saturday) helped Univision take the #3 position on Saturday night, beating NBC and CBS among Adults 18-34 (556,000), Teens 12-17 (340,000) and ranked #2 behind ABC among Kids 2-11 (340,000).  Additionally, “Sabado Gigante” delivered more Adult 18-34 viewers than the entire CBS Saturday night line-up; ABC’s “Castle” special and NBC’s “Mercy” and “Law and Order”.

•     Sunday night’s special presentation of “Latin Grammy 2009”, delivered more Adults 18-34 (694,000) than ABC’s Sunday Movie of The Week featuring “The Sound of Music;” CBS’s “Cold Case” 10pm special, the Sunday Movie special featuring “Jessie Stone: Thin Ice” and FOX’s “Brothers”.  For the night, Univision ranked as the #4 network among Adults 18-34, beating ABC.

Posted by:TV By The Numbers

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