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via press release:

UNIVISION DEPORTES CONTINUES TO SURPASS EXPECTATIONS ON 2nd DAY OF 2015 CONCACAF GOLD CUP

 

Ranks as Most-Viewed 2nd Day of Gold Cup Since 2002

NEW YORK – JULY 9, 2015 – Univision Deportes, the sports division of Univision Communications Inc., the leading media company serving Hispanic America, registered impressive ratings on its 2nd day of 2015 CONCACAF Gold Cup coverage, the largest audience for a day 2 of Gold Cup matches on any network, regardless of language, since 2002.

 

On UniMás, simulcast on UDN, the Costa Rica vs. Jamaica match aired on Wednesday at 8:00 p.m. ET, averaging 1.3 million Total Viewers 2+ and 834,000 Adults 18-49.

  • The match delivered 13x more Total Viewers 2+ and nearly 14x more Adults 18-49 than the same match on Fox Sports 2.

 

On UniMás, simulcast on UDN, the El Salvador vs. Canada match aired Wednesday at 10:30 p.m. ET, averaging 1.3 million Total Viewers 2+ and 816,000 Adults 18-49.

  • The match delivered nearly 18x more Total Viewers 2+ and 21x more Adults 18-49 than the same match on Fox Sports 2.

 

Through 2 days and 4 matches of 2015 CONCACAF Gold Cup tournament, Univision Deportes is averaging 1.3 million Total Viewers 2+ and 790,000 Adults 18-49 per match, out-delivering Fox Networks by +275% and +307%, respectively.

  • Univision Deportes performance is up +8% among Total Viewers 2+ and +12% among Adults 18-49 compared to its coverage of the 2013 CONCACAF Gold Cup.

 

Source: Nielsen, NPM, Fast Nationals, L+SD data, based on match windows.

 

LOCAL HIGHLIGHTS

 

UniMás was the highest rated broadcast station in the time period during the Costa Rica vs. Jamaica match (8:00 – 10:00 p.m. ET) among Adults 18-49 in Los Angeles.

 

Additionally, during the Costa Rica vs. Jamaica match, UniMás stations had higher viewership than the Telemundo, Azteca, MundoFox and Estrella stations combined:

  • Among Total Viewers 2+ in Los Angeles, San Francisco and Sacramento
  • Among Adults 18-49 in Los Angeles, Dallas, San Francisco and Sacramento
  • Among Young Adults 18-34 in Los Angeles, New York and San Francisco

 

UniMás coverage of the Costa Rica vs. Jamaica match outperformed the same match on Fox Sports 2:

  • Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago and Dallas

 

During the El Salvador vs. Canada match (10:30 p.m. – 12:30 a.m. ET), UniMás stations had higher viewership than the Telemundo, Azteca, MundoFox and Estrella stations combined:

  • Among Total Viewers 2+ and Young Adults 18-34 in New York and Houston
  • Among Adults 18-49 in New York, Houston and Sacramento

 

UniMás coverage of the El Salvador vs. Canada match outperformed the same match on Fox Sports 2:

  • Among Total Viewers 2+, Adults 18-49 and Young Adults 18-34 in Los Angeles, New York, Miami, Houston, Chicago and Dallas

 

Source: Nielsen, NSI Overnights, (07/08/15), 8:00 – 10:00 p.m. & 10:30 p.m. – 12:30 a.m. ET (match times). Live across time zones. Live +SD. Los Angeles KFTR includes the TFTR local east coast feed on Time Warner Cable.

 

DIGITAL HIGHLIGHTS

 

  • Since the premiere on Univision Deportes, the Gold Cup has delivered over 601K live streams and over 9M minutes watched across all platforms – reaching 200K+ live streams the second day of the cup with 3M minutes across all platforms
  • The Costa Rica vs. Jamaica match accounted for 61% of all live streams and 66% of all minutes on July 8 reaching more than 121K live streams and 2M minutes
  • 86% of all live stream views have come from the Univision Deportes App delivering more than 517K live streams and 7.7M minutes

 

Source: Adobe Analytics

 

SOCIAL MEDIA HIGHLIGHTS

 

  • The Costa Rica vs. Jamaica match on UniMás was the No. 1 most social episode across all broadcast sports events.
  • The El Salvador vs. Canada match on UniMás was the No. 2 most social episode across all broadcast sports events.

 

 

Source: Nielsen, Ranked on Unique Audience

Posted by:TV By The Numbers

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