mi-corazon-es-tuyo-hero

via press release:

Univision Network Ranked No. 4 for the Week Among Adults 18-34, Outperforming ABC

 

Univision Broadcast Prime Highlights – Week of January 5, 2015 to January 11, 2015

 

This week (M-SU), Univision Network ranked No. 4 in primetime among Adults 18-34, outperforming ABC (+8%).

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) every night among Adults 18-34.

Versus the same week last year, Univision reported growth among Adults 1834 (+4%) while ABC, CBS and NBC reported declines.

 

 ?Mi Corazón es Tuyo? (My Heart is Yours) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming NBC in each demographic.  The novela saw growth over the prior week among Total Viewers 2+ (+8% to 3.6 million).

 

Airing Monday to Friday 9pm-10pm, ?Hasta El Fin Del Mundo? (Until the End of Time) helped make Univision the No. 3 and No. 4 network, respectively, among Adults 18-34 and Adults 18-49 in the time period, outperforming NBC in each demographic.  The novela saw growth over the prior week among Total Viewers 2+ (+17% to 3.7 million), Adults 18-49 (+11% to 1.8 million) and Adults 18-34 (+17% to 882,000).

 

At 10pm, ?La Malquerida? (The Unloved) saw growth over the prior week among Total Viewers 2+ (+12% to 2.6 million), Adults 18-49 (+10% to 1.3 million) and Adults 18-34 (+9% to 587,000).

 

Airing ?Sabado Gigante? (Giant Saturday), Univision ranked as the No. 3 network on Saturday night among both Adults 18-34 and Adults 18-49, outperforming ABC and CBS in each demographic.  ?Sabado Gigante? (Giant Saturday) averaged 2.2 million Total Viewers 2+, 835,000 Adults 18-49 and 373,000 Adults 18-34.

 

On Sunday night, Univision ranked as the No. 4 network among Adults 18-34, outperforming ABC. Univision?s full primetime lineup ranked within the top 20 programs for the entire evening among Total Viewers 2+, Adults 18-49 and Adults 18-34.

 

At 10pm, ?Sal y Pimienta? (Salt and Pepper) saw growth over the prior week among Total Viewers 2+ (+6% to 2.0 million), Adults 18-49 (+7% to 990,000) and Adults 18-34 (+5% to 466,000).

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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