via press release:


Telecast Marks Highest-Rated Reality Show Finale in the Network’s History Among All Viewers 2+

Network Beats CBS for #4 Spot in the Time Period on Highly Competitive Sunday Night Among Adults 18-34

MIAMI, FL, NOVEMBER 22, 2010 – Last night’s three-hour grand finale of Univision’s hit reality dance competition “¡Mira Quién Baila!” (Look Who’s Dancing!) reached 9.5 million viewers who watched some or all of  the broadcast. Attracting an average audience of 5.1 million Total Viewers 2+, 2.6 million Adults 18-49, 1.3 million Adults 18-34 and 1.6 million Persons 12-34, the highly-anticipated conclusion to the show’s exciting and dramatic first season was the highest-rated telecast in the program’s full run. Additionally, it was the highest reality show finale ever in the network’s history among Total Viewers 2+. The grand finale of “¡Mira Quién Baila!” helped Univision take the #4 spot during the highly competitive Sunday 8-11pm time period, beating CBS among all Adults 18-34.

“We could not be prouder of the success of ‘¡Mira Quién Baila!’ and the spectacular performance that each of the artists present last night delivered for our audience,” said Cesar Conde, president of Univision Networks. “Thanks to the exceptional work of our production team, the program truly ended on a high note and we are poised to continue building on this momentum as we make Sunday nights bigger than ever.”

Additionally, the grand finale of “¡Mira Quién Baila!” beat original airings of various English-language programs, delivering more Adult 18-34 viewers than ABC’s “America’s Funniest Home Videos,” CBS’ “Amazing Race 17” and “CSI: Miami;” as well as more Adult 18-49 viewers than ABC’s “America’s Funniest Home Videos.”

Driving unprecedented engagement from viewers across the nation, the full season of “¡Mira Quién Baila!” generated a record-breaking 14 million votes from viewers who called or texted in support of their favorite contestant.  The finale episode alone drew nearly 5 million votes to decide who among the three finalists would be the winner.  At the end of the evening, young Mexican actor Vadhir Derbez was announced as the audience’s favorite. Derbez received $50,000 to donate to ASPIRA, the non-profit organization he represented throughout his participation on the show.

Source: The Nielsen Company, Sunday (11/21/2010) 7:00pm-11:00pm, Univision’s “¡Mira Quién Baila!” grand finale telecast based on NPM Fast National Ratings 8:00pm-11:00pm and English-language broadcast networks based on NPM Fast Affiliate Ratings 7:00pm-11:00pm.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Highest-ranked finale based only on Univision’s produced reality shows. Live+SD.

Univision Communications Inc. is the premier Spanish-language media company in the United States.  Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes, the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.

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Posted by:TV By The Numbers

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