via release:


NEW YORK, NEW YORK – April 27, 2010 – USA was the #1 network in cable prime for the month of April, delivering more P25-54 (1.3 million +28% over #2 TNT), P18-49 (1.19 million +16% over #2 TNT), total viewers (3.02 million +29% over #2 Disney Channel) and households (2.3 million +33% over #2 Disney Channel) than any of its cable competitors while also earning the top basic cable household coverage rating of the month (2.32 +0.52 over #2 Disney Channel). No other cable network delivered over 3 million total viewers or 2 million households in prime.

USA placed 13 of the top 40 telecasts of the month in P25-54, including episodes of USA Originals LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT, the best acquired series on cable, NCIS, and every telecast of WWE MONDAY NIGHT RAW.

  • LAW & ORDER: CRIMINAL INTENT and IN PLAIN SIGHT were the two most watched original dramas of the month on cable among total viewers (IPS #1 3.87 million / CI #2 3.72 million), and households (CI #1 2.93 million / IPS #2 2.93 million).
  • Every telecast of WWE MONDAY NIGHT RAW appeared in the month’s top 40 entertainment telecasts among P25-54 and P18-49, including the most watched telecast of the month with the 10P hour on 3/29/10 at #1 among P18-49 (3.27 million) and households (3.98 million), as well as the only telecast of the month to deliver over 6 million total viewers (6.15 million).
  • USA was home to the two most popular acquired series on cable this month with NCIS and LAW & ORDER: SPECIAL VICTIMS UNIT placing 1st and 2nd, respectively, among P25-54 (NCIS 1.34 million/SVU 1.03 million), total viewers  (NCIS 3.74 million/ SVU 2.50 million), and households (NCIS 2.86 million/ SVU 2.03 million).  These were the only acquired series in cable’s primetime to average over 1 million in P25-54, 3 million total viewers, or 2 million households.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes.  A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Posted by:TV By The Numbers

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