via press release:


MIAMI, FL – JUNE 9, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its exclusive coverage of the USA vs. Canada soccer match – part of the 2011 CONCACAF Copa Oro (Gold Cup) tournament – led TeleFutura to a big win over Telemundo in the 8-10 p.m. ET time period, outdelivering its Spanish-language rival by 11 percent among Persons 2+ (940,000), 40 percent among Adults 18-49 (628,000) and 18 percent among Adults 18-34 (321,000).* Through six matches thus far, the 2011 Copa Oro is outpacing the 2009 tournament across Univision Communications platforms.**

“U.S. soccer fans continue to turn to Univision’s networks for premier coverage of the tournaments they care most about, from the World Cup and Futbol Liga Mexicana to the Copa Oro,” said Alexander (Sandy) Brown, Univision Communications’ president of Sports. “Only six matches in, it’s been exciting not only to watch the competition on the field, but to also be enjoying the off-the-field wins, from growing our audience since the 2009 Gold Cup, while beating our competition, regardless of language. We can’t wait to see what happens as this tournament continues, and into the kick off of next month’s Copa America.”


The Copa Oro is the biennial tournament and premiere event for FIFA’s North American, Central American and Caribbean confederation. In addition to live coverage across the Univision, TeleFutura and Galavisión Networks, Univision Communications is also offering free streaming of all matches online, and exclusive access to live mobile streaming for Sprint customers.


Established in 1991, Copa Oro has become the region’s most popular soccer event, routinely drawing capacity crowds and millions of viewers across the nation. Throughout the years the Copa Oro finals have grown into a 12-nation championship with countries qualifying from the three regions of CONCACAF – North America, Central America (UNCAF) and the Caribbean (Caribbean Football Union). The tournament features the best players from the region, with México and the United States holding the most Copa Oro titles. Held throughout the country, the 12 teams that will face off in the 2011 tournament are: Canada, Costa Rica, Cuba, El Salvador, Grenada, Guadeloupe, Guatemala, Honduras, Jamaica, México, Panama and USA.


*Source: The Nielsen Company, NPM; Live + SD data; Match aired 6/7/11from 8PM-10PM


** Gold Cup 2011 vs. Comparable Matches-to-Date from Gold Cup 2009

Source: The Nielsen Company, NPM; Live + SD data; Gold Cup 2009 first 6 matches (7/3-7/5/2009):


    • 1.4 Million Persons 2+ (1,423,000) vs. (1,026,000) Gold Cup 2009 (+39%)
    • 511,000 Adults 18-34 vs. (369,000) Gold Cup 2009 (+38%)
    • 920,000 Adults 18-49 vs. (649,000) Gold Cup 2009 (+42%)
    • 852,000 Adults 25-54 vs. (588,000) Gold Cup 2009 (+45%)
    • 353,000 Men 18-34 vs. (277,000) Gold Cup 2009 (+55%)
    • 638,000 Men 18-49 vs. (409,000) Gold Cup 2009 (+56%)
    • 585,000 Men 25-54 vs. (387,000) Gold Cup 2009 (+51%)
    • 800,000 Households vs. (588,000) Gold Cup 2009 (+36%)


Posted by:TV By The Numbers

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