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via press release:

VELOCITY TAKES VICTORY LANE WITH DOMINANT 2Q2015 RATINGS

– Among Sliding Cable Landscape, Network Snags Highest Quarter Ever In Total Day –

 

(Silver Spring Md.) – Velocity continued the summer with sizzling ratings as the network boasted record-breaking double-digit gains in Total Day and outpaced competition in Primetime.  During 2Q15 Total Day, Velocity reached its highest-ever quarterly delivery for their key demo Men 25-54. In Primetime for the quarter, Velocity earned its highest-ever 2Q ratings and delivery among Households as well as its highest-ever 2Q delivery among Men 25-54, Men (M18+) and Persons (P2+). Competitively, Velocity grew its Primetime Men 25-54 delivery by 7% and jumped 7 slots in the competitive ranks.  Among networks with subscribers under 70M, Velocity tied for #1 on Men 25-54 delivery with Univision Deportes.

 

In Total Day, June 2015 was Velocity’s highest-ever rated June for HH, Persons/Men 18-49 and Persons/Men 25-54 as well as the highest-delivering June ever in Total Day across all target demos. During Primetime, June ‘15 was Velocity’s highest-ever rated June for Households and Men 18-49, and best-ever delivering June for key demos Persons/Men 18-49, Persons/Men 25-54, Households, Men (M18+), and Persons (P2+).   In June ’15 vs. June ’14 Primetime, Velocity grew 10% in Household ratings while increasing delivery in its Men 25-54 target by 10% and total Persons 2+ by 15%.

 

In addition, June 2015 marks 44 consecutive months of continuous ratings growth in Primetime for Households and Men (M18+).

 

Leading ratings success were freshman series JUNKYARD EMPIRE and returning fan-favorite CHASING CLASSIC CARS, each of which gained considerable momentum on L+3 day measurement and drove the Men 25-54 and Men 18-49 Primetime ratings success. Outside of Primetime, female-led how-to show ALL GIRLS GARAGE averaged 73% Men 25-54 ratings gains vs. year ago, and on 5/9/15 at 11:30a it was Velocity’s highest-rated telecast for Men 25-54 in 2Q15.

 

2Q15 vs 2Q14

2Q14 (3/31-6/29/14)

2Q15 (3/30-6/28/15)

 

TOTAL DAY DELIVERY

HH:                  +34% (94 vs 70)

P25-54:            +17% (49 vs 42)

M25-54:          +21% (40 vs 33)

P18-49:            +11% (41 vs 37)

M18-49:          +14% (32 vs 28)

M18+:              +36% (87 vs 64)

P2+:                 +31% (113 vs 86)

 

PRIME DELIVERY

HH:                  +23% (150 vs 122)

P25-54:            -2% (82 vs 84)

M25-54:          +7% (65 vs 61)

P18-49:            -6% (66 vs 70)

M18-49:          +0% (50 vs 50)

M18+:              +24% (141 vs 114)

P2+:                 +15% (187 vs 162)

 

June ’15 vs June ‘14

June ’14 (5/26-6/29/14)

June ’15 (6/1-6/28/15)

 

TOTAL DAY DELIVERY

HH:                  +44% (95 vs 66)

P25-54:            +23% (49 vs 40)

M25-54:          +32% (41 vs 31)

P18-49:            +27% (42 vs 33)

M18-49:          +32% (33 vs 25)

M18+:              + 44% (88 vs 61)

P2+:                 +36% (113 vs 83)

 

PRIME DELIVERY

HH:                  +26% (150 vs 119)

P25-54:            +3% (81 vs 79)

M25-54:          +10% (65 vs 59)

P18-49:            +3% (65 vs 63)

M18-49:          +16% (52 vs 45)

M18+:              +24% (139 vs 112)

P2+:                 +15% (181 vs 157)

 

 

*Prime rankings include DSNY and DSJR, but exclude NICK, for available tuning content less than <50% of available hours in Prime.

 

Source: Nielsen. Live+3D. Program-based data. PRIME = M-Su, 8-11p SPAN. Excludes breakouts. Npower.

 

About Velocity

Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men’s cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 63 million homes. For more information on Velocity, please visit Velocity.com, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

 

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit http://www.discoverycommunications.com.

 

 

 

Posted by:TV By The Numbers

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