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via press release:

VELOCITY DELIVERS MASSIVE DOUBLE DIGIT RATINGS INCREASES IN KEY DEMOS IN NOVEMBER PRIME INCLUDING 30% IN PERSONS 25-54 AND 43% IN MEN 18-34

— November 2014 Marks 30 Consecutive Months of Prime Time Demo Gains for Velocity-

(Silver Spring, Md.) – Velocity, the only upscale men’s cable network that focuses on thrilling automotive programming, delivered a whopping +30% increase in Persons 25-54, an impressive double-digit gain of +19% in Men 25-54, and a massive +43% increase among Men 18-34 in Nov. 2014 vs. Nov. 2013. The network also continues its upward climb as Nov. 2014 marked 30 consecutive months of Velocity’s year-over-year delivery growth in Prime Time among both Persons and Men 25-54, and Persons 18-49.

Among networks under 70 million household subscribers, Velocity dominated as the #1 network in Men 25-54 delivery in November 2014, no exclusions. Across all ad-supported cable television, Velocity climbed up the ranker seven spots and cracked the Top 45 for Men 25-54, landing at #43 for the month.

Gains in Nov. Prime Time were driven by runaway hit freshman series, including BITCHIN’ RIDES, which became an instant viewer favorite and delivered Velocity’s highest-delivering telecast EVER among Men 25-54 and Men 18+, as well as RESTORATION GARAGE and CLASSIC CAR RESCUE.

In addition to Prime Time gains, Velocity also had double-digit ratings growth in Total Day for households and across key demos, including Persons and Men 25-54, Persons and Men 18-49, Persons and Men 18-34, Men 18+ and Total Viewers P2+.

November 2014 vs. November 2013 Primetime Rating

HH:    11%

P25-54:  30%

M25-54:  19%

M18-49:  17%

P18-34:  20%

M18-34:  43%

November 2014 vs. November 2013 Primetime Delivery

HH:  19%

P25-54:   29%

M25-54: 30%

M18-49: 18%

P18-34:   29%

M18-34: 55%

November 2014 vs. November 2013 Total Day Rating

HH: 30%

P25-54: 40%

M25-54: 50%

P18-49: 50%

M18-49: 29%

P18-34: 33%

M18-34: 25%

M18+:   33%

P2+:   20%

November 2014 vs. November 2013 Total Day Delivery

HH: 40%

P25-54: 47%

M25-54: 52%

P18-49: 32%

M18-49: 38%

P18-34: 30%

M18-34: 29%

M18+: 42%

P2+: 39%

Source: Nielsen. Live +SD. Time-Period Data for rankings and dayparts, Program data for Program highlights.

 

*Prime rankings include DSNY and DSJR, but exclude NICK (Nov ¹13 and Nov ‘14), TOON (Nov ’14), for tuning to less than <50% of available hours in Prime.

Posted by:TV By The Numbers

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