via press release:
VH1’s “Mob Wives” Makes An Offer Viewers Can’t Refuse
2.2 Million Total Viewers Tune In To The Series Premiere and Encore Episode of
VH1’s “Mob Wives” on Sunday Night
“Mob Wives” Is The #1 Non-Sports Cable Program In The Time Period With Women 18-34 And Women 18-49
NEW YORK, NY – April 19, 2011 – Sunday night’s 8:00 PM* series premiere of “Mob Wives” scored a .9 rating in the key P18-49 demo, marking a 92 percent increase over the network’s year-to-date average primetime rating on Sunday night. The premiere episode brought in 1.4 million total viewers to VH1. When combined with the 10PM* encore episode, over 2.2 million total viewers were introduced to VH1’s “Mob Wives” on Sunday night.
The premiere episode of “Mob Wives” was also the #1 non-sports program on cable at 8PM* with both women 18-49 and women 18-34. Additionally, the telecast averaged a 1.5 rating in the W18-34 demo.
All the myths, legends and tales about “mob life” have centered on the men who run these wrong-side-of-the-law closed societies until now. VH1’s provocative new series follows a group of suburban women – Renee Graziano, Karen Gravano, Drita D’avanzo and Carla Facciolo – who lead anything but “normal” lives. They are a sisterhood forged by suffering, shame and the strength it takes to start over and find their own identities.
“Mob Wives” is produced by The Weinstein Company (TWC) and Ben Silverman’s Electus.Executive producing for Left/Right are Banks Tarver, Ken Druckerman and Nina Diaz. The series is created and executive produced by real-life “mob daughter” Jennifer Graziano of JustJenn Productions. Executive producers for VH1 include Shelly Tatro, Kari McFarland, Rick Hankey and Jeff Olde.
Rounding out a night of programming geared towards young women viewers, VH1 premiered “Audrina” and “Saddle Ranch” at 9PM* and 9:30PM*, respectively. When combined with their encore episodes, over 1.2 million total viewers tuned in to “Audrina” and over 1 million total viewers tuned in to “Saddle Ranch” on Sunday night.
Audrina Patridge produces “Audrina” with her manager Dave Fleming, Michael Bloom and Executive Producer Mark Burnett. Executive producing for VH1 are Jill Holmes, Kristen Kelly, Paul Croce and Jeff Olde.
Bunim/Murray Productions produces “Saddle Ranch.” Executive producers include Jonathan Murray, Gil Goldschein and Scott Freeman as well as Erin Cristall serves as a co-executive producer for Bunim/Murray. Larry Pollack and Sean Rankine are also Executive Producers. Executive producing for VH1 are Jill Holmes, Sean Boyle and Jeff Olde.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 98 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1 Mobile and extensive video on VH1.com. Connect with VH1 at VH1.com.
* All times ET/PT