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via press release:

WE tv’s “MARY MARY” CONTINUES TO GROW IN SEASON FOUR;

PREMIERE DELIVERS 1.3 MILLION VIEWERS

 

Mary Mary is the #1 Cable Telecast on Thursday Night Among All Key

African-American Demos

 

Network Ranks #1 Among W18-49 and #3 Among W25-54 in the Time Period

 

NEW YORK, NY — March 10, 2015 — Four times a charm!  Season four of WE tv’s popular original series Mary Mary.  The show delivered 1.3 million total viewers on Thursday, March 5 and reached a season debut high among the key Adults and Women 18-49 and Women 25-54 demos.  This solid performance drove WE tv to rank #1 among W18-49 and #3 among W25-54 in the time period (10-11 pm ET/PT).  Mary Mary also ranked as the #1 cable telecast on Thursday night among all key African-American demos.  The series caught fire on social media too with #MaryMary landing as a top trending topic on Twitter.

 

Key Highlights for Mary Mary Season 4 Premiere

·         1.3 million total viewers

·         762,000 A18-49, up +27% vs. Live+SD

·         733,000 A25-54, up +31% vs. Live+SD

·         655,000 W18-49, up +28% vs. Live+SD

·         628,000 W25-54, up +34% vs. Live+SD

·         #1 cable telecast among all key African-American demos for the night

·         WE tv ranks #1 among W18-49 and #3 among W25-54 in the time period

·         #MaryMary was a top trending topic on Twitter

 

“We’re thrilled with the performance of Mary Mary and excited that our viewers continue to enjoy these genuine stories,” said Marc Juris, WE tv’s president.  “This season’s growth is a testament to the personally emotional and dramatically charged stories that Erica and Tina share, and which are the hallmarks of our unscripted series centered on authentic relationships and real life drama.”

 

Mary Mary is produced for WE tv by Entertainment One (eOne) and executive produced by eOne’s Tara Long, John Morayniss and Eric Hoberman, WE tv’s Lauren Gellert and Kate Farrell, and Erica Campbell, Tina Campbell and Mitchell Solarek.

 

Source: Source: Nielsen, Live+3 (vs Live+SD where indicated). Mary Mary S4 premiere (3/5/15, Th 10p-11p) vs prior MM season prems & all other new MM episodes (3/29/12-3/5/15); cable network time period ranker (3/5/15 10p-11p); cable telecast ranker (3/5/15 8p-11p) for Afr-Am demos (W/P18-49, W/P25-54, P2+). Subject to qualifications by request.

 

About WE tv

With compelling, can’t miss unscripted shows and dramatic scripted series, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community.  WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV.  WE tv is available to over 85 million U.S. homes.  WE tv: All In.

 

 

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Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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