Falling Skies Strange Brew

via press note:

 Significant company highlights for second quarter include:

  • Turner Broadcasting led with young adults in prime, secured the top 3 positions in basic cable for Adults 18-34: #1 TNT, #2 Adult Swim and #3 TBS.
  • TNT and TBS built on that success as the #1 and #2 basic cable networks, respectively, in prime for Adults 18-49 and 25-54.

·         Adult Swim continues to dominate total day delivery for key adult and male demos, ranking as basic cable’s #1 network among adults and men 18-24, 18-34 and 18-49, with TNT at #2 with Adults 18-49 and 25-54.

·         Cartoon Network, the only top 3 kids channel to show growth in second quarter 2015, was a multi-screen powerhouse claiming the #1 spot in total day delivery among boys 6-11 and 9-14, #1 in early prime among kids 2-11 & 6-11 and boys 2-11, 6-11 & 9-14, and the #1 cable network in VOD for April (VOD data for second quarter is only available through April).

  • The Turner networks claimed basic cable’s #1 telecast for the night a total of 34 times during the second quarter. In addition, Turner networks landed 15 or more shows among the nightly Top 20 charts ten times during the quarter.

·         Turner Digital ranked as the #3 media property for unique visitors (114.5 million) and #4 media property time spent (254.5 million hours) for the second quarter 2015. Turner Digital also accounted for two of comScore’s Top 5 television network properties in combined online and mobile delivery of unique visitors and total time spent, with CNN and Bleacher Report making the list. In addition, CNN has grown its delivery of unique visitors by +11% (73.8 million unique visitors) over last year and total time spent by +10% (113 million hours).

 

 

Cartoon Network

·         During second quarter 2015, Cartoon Network was the only Top 3 Kids’ channel to show growth among key kids, boys and girls (2-11 and 6-11) in Total Day.

·         Across second quarter 2015, Cartoon Network scored as television’s #1 network for Total Day delivery among boys 6-11 & 9-14, also ranking #1 in Early Prime (6-8 p.m.) based on delivery of kids 2-11 & 6-11 and boys 2-11, 6-11 & 9-14.

·         Ninjago ranked as second quarter’s #1 television program among all key boys, with premieres charting double and triple-digit gains among all key demos. Additionally, Cartoon Network programming accounted for 9 of the Top 10 telecasts among boys 6-11.

·         Cartoon Network was the #1 VOD cable network in April 2015.

·         Cartoon Network’s mobile offerings had a successful second quarter, with three games ranking in the top 10 on iTunes Overall app chart: Attack The Light (#1 iPad), Blamburger (#7 iPad), Formula Cartoon: All Stars (#4 iPad). Cartoon Network’s mobile portfolio had 5.2M total downloads in second quarter, and mobile game plays grew by 55% over last year.

 

 

Adult Swim

·         Across second quarter 2015, Adult Swim ranked as basic cable’s #1 network in total day delivery among adults and men 18-24, 18-34 and 18-49. Adult Swim also ranked #1 in Prime among adults 18-24, charting 4% year-over-year growth among that demo.

·         Adult Swim VOD ranked #1 in “The Cutting Edge” category in April 2015.

·         The portfolio of Adult Swim mobile apps surpassed 80 MILLION total life-to-date downloads in Q2 2015, aided by the launch of Try Harder for iOS.

·         Adult Swim’s newest game released on the Steam platform, Duck Game, has sold nearly 44k units since launch in June 2015, contributing heavily to a +139% increase in Steam units sold versus Q2 2014. The game currently ranks as the #3 Steam game of all time for Adult Swim Games.

 

 

TBS

·         TBS ranked #2 in adults 18-49 in second quarter.

·         For the week of June 22-28, Clipped has so far reached 3.5 million viewers across TBS’s linear, on-demand, digital and mobile platforms. The comedy has garnered a combined audience of 2.9 million viewers in Live + 7 delivery for its premiere telecast and encores, including 1.3 million adults 18-49 and 596,000 adults 18-34 (+8% vs prior week).

 

 

TNT

·         For second quarter, TNT ranked #1 across total viewers, adults 18-49 and adults 25-54.

·         The Last Ship and Rizzoli & Isles were among the top 10 scripted original series in second quarter in adults 18-49, while both shows combined with Major Crimes secured top 10 positions for scripted original series for adults 25-54.

 

For the week of June 22-28:

·         Rizzoli & Isles drew 8.5 million viewers in Live + 7 delivery for its premiere and same night encore, including 1.9 million adults 18-49 and 2.5 million adults 25-54. Across TNT’s linear, on-demand, digital and mobile platforms, Rizzoli & Isles is reaching an average of 10.9 million viewers.

·         Major Crimes booked 7.5 million viewers in Live + 7 delivery for its premiere telecast and encore. The show garnered 1.5 million adults 18-49 and 2 million adults 25-54. Major Crimes is reaching an average of 10.1 million viewers per episode this season across TNT’s multiple platforms.

·         The Last Ship brought in 6 million viewers in Live + 7 delivery for its premiere and encore, with 2 million adults 18-49 and 2.5 million adults 25-54. Across TNT’s multiple platforms, The Last Ship is reaching an average of 10.6 million viewers per episode.

·         Murder in the First garnered a combined audience of 4.6 million viewers in Live + 7 delivery for its premiere and encore, including 973,000 adults 18-49 and 1.3 million adults 25-54. Murder in the First is reaching an average of 6.7 million viewers per episode across TNT’s multiple platforms.

·         Proof drew combined audience of 4.9 million viewers in Live + 7 delivery for its premiere telecast and encore. In key demos, the show drew 1 million adults 18-49 and 1.5 million adults 25-54. Across TNT’s multiple platforms, Proof is reaching an average of 7.9 million viewers per episode.

·         The final season premiere of Falling Skies garnered a combined audience of 4.5 million viewers in Live + 7 delivery for its premiere and encore, including 1.6 million adults 18-49 and 1.9 million adults 25-54.  Across TNT’s multiple platforms, Falling Skies is reaching an average of 6.0 million viewers per episode.

 

 

truTV

·         truTV’s audience continues to get younger. The network yielded a median age of 37, four years younger than this time last year and the youngest quarterly primetime figure in the history of the network.

·         Impractical Jokers continues to be a hit for truTV, delivering an average of 1.7 million total viewers and yielding an average age of 33. The show ranked fourth in its timeslot for Adults 18-49 and earned Top Five rankings for Men 18-49 and Adults 18-34, along with Top Five performances among Men 18-34 and a Top Ten ranking for Total Viewers . Impractical Jokers is also a dual gender hit, snagging Top Five rankings among Women 18-49 and Women 18-34. The Impractical Jokers Facebook page increased its “likes” by 88, 159 in Q2, ending the quarter with a total of 2,134,459. In addition, the Impractical Jokers app surpassed the 1 million figure in total downloads during 2nd Quarter 2015.

o   truTV’s digital presence continues to grow,  with the network’s YouTube page experiencing 23 million views during Q2 2015, up +11% over the same period last year. The YouTube channel’s “likes” grew by +13% year-to-year and its “shares” were up +240% over last year. In addition,

 

 

Turner Sports

·         The NCAA Final Four National Semifinals airing across TBS, TNT & truTV reached 41.7 million total viewers, with the Kentucky/Wisconsin game (averaging 22.6 million total viewers) delivering the most-viewed college basketball game in cable television history and the most-viewed National Semifinal game telecast in 19 years.  

·         Additionally, TNT’s exclusive coverage of the NBA Eastern Conference Finals (Cleveland/Atlanta) — combined with the network’s Sports Emmy Award winning Inside the NBA — generated the top two most-viewed programs across all of cable television each night throughout the four-game series.

 

 

NBA TV

·         NBA TV’s coverage of Samsung NBA Summer League 2015 is off to a record-setting pace, including last week’s Los Angeles Lakers vs. Minnesota Timberwolves telecast (Friday, July 10) delivering an average of 277,000 total viewers to rank as the network’ s most-viewed NBA Summer League game of all time.   Overall, NBA TV’s live NBA Summer League coverage to date (July 4-12) is up 14% among total viewers when compared with the same time period last year, with double-digit increases across all key demos (+22% in People 18-49, +26% in Men 18-49 and +63% in Men 18-34).

·         For July-to-date, NBA TV’s primetime and total audience are up 31% and 16%, respectively, over 2014, with this past week generating a 30% increase in primetime and a 23% gain in total day viewership.  This past week also garnered significant spikes across all key demos in both telecast windows (primetime +32% in People 18-49, +37% in Men 18-49 and +60% in Men 18-34; total day +27% in People 18-49, +26% in Men 18-49 and +53% in Men 18-34).

Posted by:TV By The Numbers

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