Pretty Little Liars Season 4B premiere

via press release:

Winter Debut of “Pretty Little Liars” is the #1 Most-Tweeted Season

Premiere in TV History With Over 1.3 Million Tweets, Is Tuesday’s

#1 TV Telecast in Women 18-34 and Target Millennial Demos


“Ravenswood” Returns as TV’s #1 Telecast at 9PM Among

Females 12-34 and Cable TV’s #1 Telecast in Women 18-34


“Pretty Little Liars” (8:00-9:00 p.m.)


The winter premiere of social media sensation, “Pretty Little Liars,” became the #1 most-tweeted season premiere in TV history, generating over 1.3 million Tweets by nearly 473,000 contributors, peaking at a max rate of 30,000 tweets per minute.  Notably, the series now accounts for the Top 5 most-tweeted TV series telecasts on record, with 8 episodes amassing over 1 million tweets.

Jenn Deering Davis, Co-Founder of Union Metrics said: “Over the past several years, Pretty Little Liars has developed one of the strongest social strategies in the entertainment industry, producing tens of millions of tweets and increasing its Twitter presence to nearly 2 million followers since 2010. Yesterday’s premiere was no exception to the show’s impressive track record, with more than 1.6 million tweets posted from 680,000 different Twitter users, generating a staggering 2.2 billion impressions over the course of the day.”

In addition, star Shay Mitchell’s hashtag #PLLayWithShay trended Worldwide and in Brazil & United States last night:

 111.7M impressions
79.3K Tweets
21.8K Contributors
Source: Tweet Reach 


  • “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast in Women 18-34 (900,000/2.7 rating), Viewers 12-34 (2.1 million/2.3 rating) and Females 12-34 (1.8 million/3.9 rating), was the #1 cable TV telecast in Prime in Adults 18-34 (1.2 million/1.7 rating) and the #2 original cable TV telecast in Total Viewers (3.2 million).


  • At 8 o’clock, “Pretty Little Liars” was easily the #1 TV telecast in the hour in Women 18-34, Viewers 12-34 and Females 12-34, the #1 cable TV telecast in Adults 18-34 and Women 18-49 (1.2 million/1.7 rating) and the #1 original series telecast across all cable in Adults 18-49 (1.5 million/1.2 rating).


  • Last summer, based on full-week DVR viewing numbers, “Pretty Little Liars” soared by
    1.4 million Total Viewers to over 4 million
    (2.6 million to 4.1 million), by nearly 1 million Adults 18-49 (1.4 million to 2.3 million) and by 1 million Viewers 12-34 (1.8 million to 2.8 million).



“Ravenswood” (9:00-10:00 p.m.)


At 9 o’clock, “Ravenswood” ranked as TV’s #1 telecast in Females 12-34 (951,000/2.1 rating), cable TV’s #1 telecast in Women 18-34 (508,000/1.5 rating) and the #1 original cable TV telecast in Adults 18-34 (583,000/0.9 rating) and Viewers 12-34 (1.0 million/1.1 rating). Further, “Ravenswood” qualified as Tuesday’s #3 TV telecast in Females 12-34 and was the #3 cable TV telecast in Prime in Women 18-34.


  • Versus its Fall 2013 average, “Ravenswood” built by solid margins, including by 31% in Total Viewers (1.7 million vs. 1.3 million), by 14% in Adults 18-34 (583,000 vs. 511,000), by 23% in Adults 18-49 (835,000 vs. 680,000) and by 24% in Viewers 12-34 (1.0 million vs. 809,000).


  • “Ravenswood” garners robust increases based on full-week DVR viewing numbers, climbing to 2 million Total Viewers (+54% – vs. 1.3 million), to 1.1 million Adults 18-49 (+62% – vs. 680,000) and to 1.3 million Viewers 12-34 (+61% – vs. 809,000).



Source: NTI, 1/7/14, Live + Same Day. Social Media Sources: SocialGuide/Nielsen Twitter TV ratings.

Posted by:TV By The Numbers

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