Who has time to sit on the couch and watch TV anymore? In the last 10 years, broadcasters have lost 25 percent of their audience. So to win back some viewers, the industry has a plan to grab their attention while they are on the move.

Oh, New York Times, you hurt me so.  That’s written as if those 25 percent losses for the broadcasters didn’t come almost totally as a result of people sitting on their couches and watching cable instead of broadcast.

Still, it’s decent overview of local broadcasters plans to take advantage of new spectrum by broadcasting directly to new devices and smart phones beginning in April.

I’m not sure  how bullish I am on the prospects yet, but I view it as a positive for local broadcasters especially since it’s relatively inexpensive to install the equipment necessary to do the broadcasts — $75,000-$150,000 according to the story.

“Younger generations want programming on the go,” said Dennis Wharton, a spokesman for the National Association of Broadcasters. “To access TV on a cellphone, on a laptop or in the car is a game changer for local broadcasters. It will provide a renaissance for over-the-air broadcast TV.”

Unlike services like FloTV, the broadcasts will be free.

Posted by:TV By The Numbers

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