Sadly, the numbers of video on demand (VOD) views are not yet released on a regular basis, just the rankings (similar to the situation with Hulu data). The overall VOD numbers we have seen in the past indicate that the numbers are still quite small, but the industry just kicked off a big marketing push around VOD movies. If we’re lucky, we’ll see some more numbers in the future.

via press release:

Rentrak Announces Top Ten Movies-On-Demand Titles Week Ending March 14, 2010

PORTLAND, Ore., March 19 /PRNewswire-FirstCall/ — Rentrak Corporation (NASDAQ:RENT) , today announced the top ten movies-on-demand (VOD) titles based on consumer transaction rate. Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers.

According to the company’s OnDemand Essentials service, the top ten most-viewed titles, per data collected from March 8, 2010 through March 14, 2010 include:

  Rentrak Top Ten VOD Titles
                                                  VOD       MPAA    OFFICE
  RANK  TITLE                      STUDIO    RELEASE DATE  RATING    ($M)

1 Precious* Lionsgate 03/09/10 R 47.5 2 Hurt Locker* Summit Ent. 01/12/10 R 12.7 3 Zombieland Sony 03/04/10 R 75.6 4 Couples Retreat* Universal 02/09/10 PG-13 109.2 5 The Box* Warner Bros. 02/23/10 PG-13 15.1 6 Where the Wild Things Are* Warner Bros. 03/02/10 PG 77.2 7 The Informant!* Warner Bros. 02/23/10 R 33.3 8 Inglourious Basterds Weinstein Co. 01/13/10 R 120.5 9 Pirate Radio (2009)** Universal 03/11/10 R 8.0 10 Michael Jackson's This It Sony 03/12/10 PG 72.1

Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate. OnDemand Essentials includes reporting from Operator partners on Television On Demand usage. * Indicates day-and-date with home video release. **Pre DVD release.

© Rentrak Corporation 2010 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak’s Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak’s Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, Canada, China, France, Germany, Mexico, Russia, Spain and the United Kingdom. For more information on any of Rentrak’s services, please visit

Posted by:TV By The Numbers

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