Blog Archives

April 12th, 2009 at 3:18 pm

Cable looks to expand while broadcasters contract

Advertising Age has an article, specifically focused on Time-Warner/Turner's programming for TBS and TNT, that takes a close look at TNT's The

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April 12th, 2009 at 3:06 pm

Tiger and Phil come up short, but charges at Augusta will likely aid CBS' ratings

Tiger Woods started the day seven strokes back of the leaders at The Masters, but it was his playing partner Phil Mickelson*,

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April 12th, 2009 at 2:35 pm

Top cable nets look for relatively better upfronts compared to broadcasters

from Advertising Age: "What I'm hearing is cable is definitely going to be better than broadcast. They've been stronger throughout this recession

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April 12th, 2009 at 2:32 pm

Nationwide goes back to being "on your side"

from Advertising Age: Nationwide's on your side again -- and so are a lot of other marketers these days. With recession-weary consumers

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April 12th, 2009 at 12:08 pm

Saturday Ratings: The Ten Commandments takes the night

Scoreboard rating/Share: Adults 18-49 1.7/6 1.5/5 0.9/3 0.9/3 Total Viewers (million) 6.80 4.63 4.73 3.89 Not really much to say here, so

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April 11th, 2009 at 3:49 pm

The infamous SpongeBob Squarepants Burger King commercial

I posted about the SpongeBob Squarepants / Burger King commercial yesterday.  Some find it scandalous.  Some just find the King creepy.   Below

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April 11th, 2009 at 11:03 am

Pilot Prospects for the 2009-2010 season

Bill and Robert have both stated on several occasions that they don't follow pilot prospects very closely, or at all. But from

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April 11th, 2009 at 10:28 am

Versus looks to carry NHL ratings momentum into the playoffs

via MultiChannel News: The Comcast-owned sports network continued its Nielsen advance with the puck sport with significant double-digit growth during the 2008-09

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