Blog Archives

October 27th, 2008 at 7:29 am

Early Sunday Ratings: Fox Wins, But World Series Ratings Down even with no Sunday Night Football

Fox won the night in the early metered markets, benefiting from the football overrun (New York Giants vs. Pittsburgh Steelers) and the


October 26th, 2008 at 8:14 pm

New TV Series Performance and Prognosis

More New Series Performance and Prognosis from MAGNA in a report published 10/26/08. Here are some highlights, which in a few cases


October 26th, 2008 at 2:46 pm

World Series Game 3 Draws Record-Low 9.8 Million

Variety is reporting game three of the 2008 World Series between the Tampa Bay Rays and the Philadelphia Phillies averaged 9.8 million:


October 26th, 2008 at 11:50 am

Why Do Some Shows Resonate With Broad Audiences While Others Don't?

Due mostly to comments on this blog, I've thought a lot more than I otherwise would've about why some shows appeal to


October 26th, 2008 at 10:20 am

Video Clip: Don Draper's Guide to Picking Up Women

While I'm pretty sure Jon Hamm's appearance last night as host of Saturday Night Live will not draw Sarah Palin (real or


October 26th, 2008 at 9:56 am

Saturday Ratings: Record-low World Series on Track, *but* Ignore These Numbers Completely

Scoreboard Total Viewers (million) 9.43 7.29 6.80 4.01 Rating/Share: Adults 18-49 3.2/10 2.1/7 1.4/4 1.3/4 World Series Game Three Update: 9.8 million


October 25th, 2008 at 2:39 pm

Presidential Election Winner? Apply the "Law of 14"

Forget the polls, the pundits, the politics, the Presidential election is all about the "Law of 14" and Freshness. This article from Jonathan


October 25th, 2008 at 11:07 am

Friday Night Ratings: With or Without Moonlight, Ghost Whisperer Still Owns Fridays

As is usually the case, CBS was the only network that could be remotely pleased with its Friday night results and won

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