via press release:
10.7 MILLION WATCH “SUNDAY NIGHT FOOTBALL” PRESEASON GAME
|SNF No. 1 Show of the Week
Five Most-Watched NFL Preseason Games in Last Five Years All on SNF
|NEW YORK – August 23, 2011 – The Chargers-Cowboys “Sunday Night Football” preseason game was seen by 10.7 million viewers, making it the most-watched NFL preseason game this season and the most-watched primetime program of the week, according to official national ratings released today by The Nielsen Company.
The 10.7 million viewers places this game as the third most-watched NFL preseason game in the last five years, with all five being “Sunday Night Football” games.
MOST-WATCHED NFL PRESEASON GAMES SINCE 2006:
SNF IS MOST-WATCHED SHOW OF THE WEEK: The Chargers-Cowboys “Sunday Night Football” preseason game ranked as the most-watched primetime program of the week with 10.7 million viewers. It was also No. 1 in Household Rating (6.4), Adults 18-49 (3.7), Adults 18-34 (2.9), Adults 25-54 (4.2), Men 18-49 (4.9), Men 18-34 (3.7) and Men 25-54 (5.6).
SNF CONTINUES TO DOMINATE SUNDAY NIGHTS: This continues a trend for SNF dominating Sunday nights. Last season, “Sunday Night Football” was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday).
The game earned a 6.4/11 household rating down slightly from last year’s 6.7/12 for the Vikings-49ers game, which featured Brett Favre at quarterback for the Vikings.
Top 10 Metered Markets for Chargers-Cowboys:
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–NBC SPORTS GROUP–