note: this measure is the number of people who watched at least six minutes of the game and not the average viewership for the whole game (which did not set a record).

via press release:

RECORD 164.1 MILLION FANS TUNE IN TO SUPER

BOWL XLVII ON CBS

SUPER BOWLS RANK AS TV’S TOP 22 SHOWS ALL-TIME

The 2012 NFL season concluded with another television milestone as Super Bowl XLVII on CBS reached a total audience of 164.1 million viewers (6:32-8:41 and 9:11-10:47 PM, ET), making it the most-viewed show in U.S. television history according to The Nielsen Company.

 

The 49ers-Ravens championship game topped the previous record of 162.9 million total viewers for Super Bowl XLV (Packers-Steelers) and marks the fifth consecutive Super Bowl to reach a total audience of more than 150 million viewers. Super Bowls account for the 22 most-watched programs in history in terms of total audience.

 

Most-Watched TV Programs, Total Viewers

 

Game Total Viewers
Super Bowl XLVII (49ers-Ravens), 2/3/13 164.1 million
Super Bowl XLV (Packers-Steelers), 2/6/11 162.9 million
Super Bowl XLVI (Giants-Patriots), 2/5/12 159.2 million
Super Bowl XLIV (Colts-Saints), 2/7/10 153.4 million
Super Bowl XLIII (Cardinals-Steelers), 2/1/09 151.6 million

Source: NFL, The Nielsen Company

 

In addition, an average of 108.4 million viewers watched Super Bowl XLVII – ranking third all-time.

 

Posted by:TV By The Numbers

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