via press release:
23.0 is 3rd Highest SNF Viewership This Season; Up 27 Percent From Week 8 Game in 2010
Eight Week Average of 21.3 Million Viewers is Second-Best in 6-Year SNF History
SNF Is No. 1 Show of the Week AND the Primetime Television Season in Key Adult 18-49 Demographic
NEW YORK – November 1, 2011 – The Philadelphia Eagles 34-7 victory over the Dallas Cowboys on Sunday Night Football was the most-watched and highest-rated primetime program of Sunday night, and SNF currently stands as the No. 1 primetime program of the fall television season in the key advertising demographic of Adults 18-49, according to official national data released today by The Nielsen Company.
Through eight weeks, SNF is averaging 21.3 million, the second-most in the six-year history of Sunday Night Football and just one percent lower than last year’s series-high of 21.5 million.
Sunday’s game drew 23.0 million viewers, 27 percent higher than last year’s Week 8 game (Steelers-Saints, 18.1 million), which faced Game 4 of the World Series. The Eagles jumped out to a quick 21-0 lead and led 34-0 in the fourth quarter before the Cowboys scored their only touchdown of the game with just under 13 minutes to play.
The household rating for Cowboys-Eagles of 13.8/21 is up 29 percent from last year’s Week 8 game (10.7/17).
The Adult 18-49 rating of 9.3 ranked Sunday Night Football as the No. 1 primetime program of the week in the key advertiser demographic. SNF was also the No.1 primetime program of the week in all other key adult and male demographics.
SNF STARTS STRONG: Through the first eight weeks of the NFL season (eight Sunday’s and one Thursday), Sunday Night Football is averaging 21.3 million viewers, just one percent below last year (21.5 million) and the second-most through this point in the season in the six-year history of SNF.
- The average Adult 18-49 demo rating of 7.7 places Sunday Night Football as the No. 1 show of the primetime television season* in the key advertiser demographic (“live plus same day”).
- Additionally, SNF currently stands No. 1 among all primetime programs for the television season among Adults 18-34 and all male demographics, and No. 2 among households only behind CBS’ NCIS (“live plus same day”).
*NOTE: The primetime television season started on Sept. 19 and does not include the first three NBC primetime games (Thursday night NFL Kickoff Opener and first two SNF games). Including those three games, SNF is the most-watched and highest-rated show on primetime television.
SUNDAY NIGHT FOOTBALL THROUGH 8 WEEKS:
2011: 21.3 million
2010: 21.5 million, down one percent
2009: 19.1 million, up 12 percent
2008: 15.9 million, up 34 percent
2007: 16.1 million, up 32 percent
2006: 17.3 million, up 23 percent
- The eight-week average household rating of 12.8/20 is two percent lower than last year’s 13.0/21 but 10 percent ahead of 2009 (11.6/19) through the same point in the season and the second-highest in the six-year history of Sunday Night Football.
The critically acclaimed Football Night in America is averaging 9.0 million viewers and a household rating of 5.5/9 (7:30-8:15 p.m. ET) through the first eight weeks, up nine and 10 percent, respectively from last year’s first eight weeks.
35 FOR 36: Sunday Night Football was the most-watched primetime show on Sunday night. This marks the 35th time in 36 primetime NFL games – dating back to Week 7 in 2009 – that NBC has defeated its competition (32 Sundays, two Thursdays and one Tuesday).
TOP 10 METERED MARKETS FOR COWBOYS-EAGLES:
*Philadelphia was excluded from the overnight rating
1. Dallas, 30.5/45
2. Norfolk, 23.8/32
3. San Antonio, 23.7/33
4. Richmond, 24.3/34
5. Las Vegas, 21.0/33
6. Austin, 20.7/32
7. Washington, D.C., 19.8/31
8. Albuquerque, 19.6/29
9. Memphis, 18.5/24
10. New Orleans, 18.4/24
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