via press release:
ABC FAMILY CELEBRATES ITS ANNUAL
HOLIDAY PROGRAMMING EVENT, 25 DAYS OF CHRISTMAS,
WITH “25 DAYS OF GIVING BACK”
Burbank, CA (November 30, 2012) – ABC Family grows its biggest on-air programming event of the year by inviting viewers to join the network’s “25 Days of Giving Back” campaign to help fight hunger in America.
Beginning December 1st and running throughout the network’s annual 25 Days of Christmas programming event, “25 Days of Giving Back” partners ABC Family with Feeding America to help families in need this holiday season. To participate, viewers can make a gift to Feeding America when they visit abcfamily.com/25DaysofGivingBack and then add their photo to the “25 Days of Giving Back” tree by sharing their donation on Facebook or Twitter. Donations to Feeding America are also accepted via texting* MEALS to 50555 to donate $10. ABC Family is donating the monetary equivalent of 250,000 meals to Feeding America to help those in need this December.
ABC Family’s “25 Days of Giving Back” is part of Disney Friends for Change, a multi-platform initiative that inspires kids and families to join together and make a positive impact on their world by helping people, communities and the planet. To learn more, visit the Disney Friends for Change website (disney.go.com/friendsforchange/). Disney is committed to providing hope and happiness to kids and families in need. To date, Disney has provided over 6 million nutritious meals to families across the country through its partnership with Feeding America; this includes over 25 million servings of fresh produce as part of the Disney Magic of Healthy Living initiative (disney.go.com/magic-of-healthy-living/).
About ABC Family:
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy® Award-winning ABCFamily.com provides a variety of interactive entertainment and community features, from rich, fan-centric programming – including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips. ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.
About Feeding America:
Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica