via press release:
ABC FAMILY LAUNCHES USER-GENERATED CAMPAIGN YOU SHOULD KNOW THIS ABOUT ME TO CAPTURE THE AUTHENTIC VOICES OF THE MILLENIAL GENERATION
The Online Initiative Asks Viewers to Submit Original Videos and
Written Works of Self-Expression
Burbank, CA (May 22, 2013) – ABC Family launched a digital campaign YOU SHOULD KNOW THIS ABOUT ME today to provide its millennial audience with an open forum to speak their mind and let their voices be heard.
In conjunction with poet and youth arts advocate Azure Antoinette, ABC Family is asking millennials to submit original videos and written works that best illustrate their sense of self-identity. Already a viewing destination for the millennial generation, the network is strengthening its relationship with its audience by providing a unique outlet for them to express themselves and share the beliefs, dreams and goals that define them. People will be able to vote for their favorite story by “liking” it on abcfamily.com and the top two winners will each be awarded a $10,000 cash prize.
For the participants in need of some inspiration, sample videos of material written by real millennials and performed by ABC Family stars are available at youshouldknow.abcfamily.com/. Keegan Allen (“Pretty Little Liars”) performs “A Letter To My Bully,” Chelsea Kane (“Baby Daddy”) voices “I’m Type A,” and Katie Leclerc (“Switched at Birth”) performs “I Will Change the World.”
All entries must be original works. Entrants must be a legal resident, currently reside within the 50 states or District of Columbia and be between the ages of 14-22. No purchase necessary to enter. The submission deadline is Friday, July 12th; voting will close on Friday, July 19th. For the complete list of official rules, please visit youshouldknow.abcfamily.com/.
About Azure Antoinette
Often referred to as “the Maya Angelou of the Millenial generation,” Azure Antoinette is the creator of STUDIO: alchemy, an arts-in-education organization that operates curriculums in New York, Iowa, and Los Angeles. She’s been commissioned to work for Maria Shriver, Beats by Dr. Dre and Girl Scouts of America.
About ABC Family
Part of the Disney/ABC Television Group, ABC Family is distributed in over 97 million homes. ABC Family features programming reflecting today’s families, entertaining and connecting with adults through relatable programming about today’s relationships – told with a mix of diversity, passion, humor and heart. ABC Family’s programming is a combination of network-defining original series and original movies, quality acquired series and blockbuster theatricals. Emmy® Award-winning ABCFamily.com provides a variety of interactive entertainment and community features from rich, fan-centric programming — including blogs, viewing parties, webisodes, full episodes of the network’s hit programming, along with sneak peek exclusive previews and behind-the-scenes clips.
ABC Family is also the destination for annual Holiday events with “13 Nights of Halloween” and “25 Days of Christmas.” ABC Family. A New Kind of Family.