via press release:

ABC Family Ranks as Cable’s #1 Network in Prime for the 3rd Straight Week in Women 18-49 and Females 12-34

~Ranks #1 in Prime for the 2nd Consecutive Week in Viewers 12-34

~Is the Network’s 2nd-Most-Watched Week of 2011 in Key 18-34 and Viewers 12-34


“How the Grinch Stole Christmas” is the #1 Cable TV Movie Across Key Demos

~ Delivers 8 of the Top 10 Movies in Adults 18-49 and Women 18-49


14th Annual “25 Days of Christmas” Event Pacing as the 2nd-Best Ever


The Walt Disney Company Owns 3 of Cable TV’s Top 5 Most-Watched Networks in Prime for the 3rd Straight Week in Total Viewers


ABC Family


Gifted with another solid week of ratings for its 14th annual “25 Days of Christmas” programming extravaganza, ABC Family delivered its 2nd-most-watched week of 2011 in Prime in Adults 18-34 (606,000), Women 18-34 (385,000) and Viewers 12-34 (828,000), behind only the week of 11/28/11. Moreover, this week was the network’s 4th-most-watched week in the network’s history in Women 18-34 and 5th-most-watched of all time in Adults 18-34.


For the 3rd consecutive week, ABC Family was cable’s #1 network in Prime in Women 18-49 and Females 12-34, and was # 1 for the 2nd week running in Viewers 12-34. In addition, for the 3rd straight week, The Walt Disney Company held 3 of cable’s Top 5 networks in Total Viewers with Disney Channel (#2 – 2.485 million), ESPN (#4 – 2.321 million) and ABC Family (#5 – 2.116 million).


  • “25 Days of Christmas 2011” is off to the event’s 2nd-best start ever out of its 14 campaigns to date in Adults 18-34 (622,000) and Viewers 12-34 (879,000), behind only last year’s event.


  • ABC Family held cable TV’s #1 movie in Adults 18-49, and 8 of the Top 10 overall:





  • ABC Family aired cable TV’s #1 movie in Women 18-49, and 8 of the Top 10 overall:



  • ABC Family aired cable TV’s Top 3 movies in Women 18-34, and 7 of the Top 8 overall:





Source: Nielsen Media Research (National Ratings, 12/12-12/18/11, Live + Same Day; “25 Days of Christmas 2011”: 12/1-12/18/2011.

Posted by:TV By The Numbers

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