ABC-LOGO-WIDE-SCREEN

via press release:

Primetime Rating Report for the Week of March 23, 2015

(Based on National Live + Same Day Program Ratings)

 

ABC Earns 2nd with 7 of the Top 20 TV Shows in Adults 18-49, Including

The Week’s Top 3 Comedies and the Highest-Rated Broadcast Drama

 

ABC Is Monday’s Most Watched Network for the 2nd-Straight Week,

with “DWTS” Once Again Finishing as the Night’s Top Show

 

“Dancing” Scores Its Best Premiere to Week 2 Retention in 8 Seasons

 

ABC’s “Fresh Off the Boat” Returns to Original, and Despite Its Early Slot,

Nearly Ties NBC’s “The Voice”-Driven “Undateable” in Adults 18-49

 

“S.H.I.E.L.D.” Earns 2nd in its Hour in Adults 18-49 and Is No. 1 with Key Men

 

 “Forever” Improves Tuesday’s 10pm Hour This Season by 70% in Adults 18-49 

 

ABC’s Wednesday Comedy Block Ranks No. 1 from 8-10pm in Adults 18-49

 

Both “The Middle” and “The Goldbergs”  Beat Out “Idol” in Adults 18-49

 

“Modern Family” Dominates at 9pm and Ranks as Wednesday’s No. 1 TV Show  

 

“black-ish” Is No. 1 in Its Half-Hour and Boosts Its Slot Year Over Year

 

“Scandal” and “Grey’s” Are Thursday’s Top 2 Series for the 2nd-Straight Week

 

ABC’s “Grey’s Anatomy” Draws Its Largest Audience in 2 Months

 

“American Crime” Builds Week to Week in Viewers and All Key Adult Demos

 

“Once Upon a Time” Is No. 1 in Its Hour for the 5th-Straight Week in Adults 18-49

 

From 9-11pm on Sunday, ABC’s “Secrets and Lies” and “Revenge”

Beat Out CBS’ NCAA Basketball Tourney-Fueled Dramas in Adults 18-49

 

ABC Adult 18-49 Weekly Ratings Projections (w/o 3/23/15)

ABC’s weekly Live + Same Day Adult 18-49 average is projected to increase 30% to a 1.8 rating in Live + 3 Day and build 38% to a 1.9 rating in Live + 7 Day.

 

Week No. 27 (Live + Same Day)

During the week of March 23, 2015, ABC earned 2nd place in Total Viewers (6.1 million) and Adults 18-49 (1.4/5-tie) to an NCAA Basketball Tourney-boosted CBS, finishing No. 1 or No. 2 in the key young adult sales demo on 8 of the last 9 weeks – starting with the final week in January. The Net once again ranked No. 1 across all key Women: W18-34 (6th time in 7 weeks), W18-49 (5th time in 6 weeks) and W25-54 (5th time in 6 weeks).

·         Season to date (27 Weeks – Most Current), ABC is up 7% in Total Viewers (7.9 million vs. 7.4 million) and remains the only broadcast net to grow in Adults 18-49 (+5% – 2.2/7 vs. 2.1/6). In the key young adult sales demo, CBS is even, NBC is down -13% and Fox is down -22% for the season.

 

Rankings: ABC delivered 7 of the Top 20 TV shows in Adults 18-49, including the Top 3 comedies with “Modern Family,” “The Goldbergs” and “black-ish,” as well as the top broadcast drama with “Scandal”: “Modern Family” – No. 6, “Scandal” – No. 10, “Grey’s Anatomy” – No. 13, “The Goldbergs” and “black-ish” tied at No. 15, “DWTS” – No. 19 and “The Middle” – No. 20. ABC’s “Dancing with the Stars” was once again TV’s most watched unscripted series and the No. 5 show overall.

 

Monday

For the 2nd week in a row, ABC was the most watched TV network on Monday (12.0 million) and finished No. 2 in Adults 18-49 (1.8/6-tie). ABC’s “Dancing with the Stars” was Monday’s most watched TV show (13.9 million) for the 2nd week running.

 

“Dancing with the Stars” (8:00-10:01 p.m. – 13.9 million and 2.0/6 in AD18-49):

From 8:00-10:01 p.m., ABC’s “Dancing with the Stars” topped NBC’s “The Voice” to win the 2-hour slot by 1.7 million viewers (13.9 million vs. 12.2 million) and took 2nd place with young adults (2.0/6). Against the competition from “Dancing,” “The Voice” fell to another season lowHolding steady with its week-ago season premiere in Total Viewers (98%) and Adults 18-49 (95%), “Dancing” delivered the series’ best Week 1 to Week 2 retention in 8 seasons – since Spring 2011

 

“Castle” (10:01-11:00 p.m. – 8.0 million and 1.4/4 in AD18-49):

During the 10:00 p.m. hour, ABC’s “Castle” outdrew NBC’s “Night Shift” by 2.6 million viewers (8.0 million vs. 5.4 million) and was No. 1 in the hour among the broadcast nets in key Women (W18-34/W25-54). “Castle” was steady with its week-ago Adult 18-49 delivery (1.4/4 vs. 1.5/5).

Tuesday

“Fresh Off the Boat” (8:00-8:30 p.m. – 4.9 million and 1.4/5 in AD18-49):

At 8:00 p.m. opposite the start of NBC’s “The Voice,” ABC’s “Fresh Off the Boat” returned to first-run after the prior week’s repeat and beat Fox’s “Hell’s Kitchen” for its 3rd-consecutive original telecast, leading by 1.2 million viewers (4.9 million vs. 3.7 million) and by 8% in Adults 18-49 (1.4/5 vs. 1.3/4). Despite its 8:00 p.m. time period without a network lead-in, ABC’s “Fresh Off the Boat” essentially tied NBC’s “The Voice”-led “Undateable” at 9:00 p.m. in Adults 18-49 (1.5/5) while outdelivering week 2 of NBC’s “One Big Happy” at 9:30 p.m. (1.2/4) and Fox’s finale of “The Mindy Project” at 9:30 p.m. (0.9/3).

 

“Repeat After Me” (8:30-9:00 p.m. – 3.5 million and 1.0/3 in AD18-49):

At 8:30 p.m., ABC’s “Repeat After Me” was mostly steady with its last original in Total Viewers (3.5 million vs. 3.5 million) and in Adults 18-49 (1.0/3 vs. 1.1/4).

 

“Marvel’s Agents of S.H.I.E.L.D.” (9:00-10:00 p.m. – 4.3 million and 1.5/5 in AD18-49):

Shooting up from its lead-in at 9:00 p.m. (+50%), ABC’s “Marvel’s Agents of S.H.I.E.L.D.” took second in its hour in Adults 18-49, beating NBC’s “The Voice”-led comedies by 15% (“Undateable”/”One Big Happy” = 1.3/4). For the 2nd week in a row, the ABC drama was No. 1 in its slot among key Men (M18-34/M18-49). “S.H.I.E.L.D.” was steady week to week in Adults 18-49 (1.5/5 vs. 1.6/5).

·         Based on its most recent Live + 7 Day ratings (3/3/15), “S.H.I.E.L.D.” matched its 2nd-biggest percentage lift this season, shooting up +81% over its L+SD rating (from a 1.6 in L+SD to a 2.9 in L+7) to stand as Tuesday’s biggest broadcast gainer among Adults 18-49. On average season to date, “S.H.I.E.L.D.” is improving the time slot for ABC by 27% in the key young adult sales demo (2.8/8 vs. 2.2/6) over the same point last season.

 

“Forever” (10:00-11:00 p.m. – 4.4 million and 0.9/3 in AD18-49):

At 10:00 p.m. with its first original in 3 weeks, ABC’s “Forever” returned mostly steady to beat NBC’s “The Night Shift” in the hour among Total Viewers (+10% – 4.4 million vs. 4.0 million) and nearly tie among Adults 18-49 (0.9/3 vs. 1.0/3). The freshman drama improved Tuesday’s 10:00 p.m. hour for ABC from the year-ago night with original programming (“Mind Games” = 0.7/2) and, on average, season to date is boosting its slot by 70% in Adults 18-49.

Wednesday

With its comedies returning to original for the first time in 3 weeks and the special “Nashville: On the Record 2,” ABC finished a strong No. 2 during Wednesday’s primetime in Adults 18-49 (1.7/6-tie). The Net ranked No. 1 from 8:00-10:00 p.m. with its comedy block (2.2/7), tying CBS (“Survivor”/”Criminal Minds” = 2.7/7) and lead by 29% over Fox’s 2-hour “American Idol” (1.7/6) and by 83% over NBC (“The Mysteries of Laura”/”L&O: SVU” = 1.2/4).

·         ABC’s “Modern Family” was Wednesday’s No. 1 TV show in Adults 18-49 (2.9/9) while “black-ish” (2.1/7) and “The Goldbergs” (2.1/7-tie) tied at No. 3, behind only CBS’ “Survivor.”

·         On average season to date, ABC’s 2-hour Wednesday comedy block is growing by double digits year to year in viewers (+17%) and young adults (+18%), drawing its biggest audience ever and a 3-year high in Adults 18-49.

“The Middle” (8:00-8:30 p.m. – 7.3 million and 1.9/7 in AD18-49):

At 8:00 p.m. against “Survivor,” “The Middle” beat “Idol” in the half-hour by 6% among Adults 18-49 (1.9/7 vs. 1.8/7) and dominated its scripted competition by 90% (NBC’s “The Mysteries of Laura” = 1.0/4).

 

“The Goldbergs” (8:30-9:00 p.m. – 6.8 million and 2.1/7 in AD18-49):

Building on its Adult 18-49 lead-in by 11% at 8:30 p.m., “The Goldbergs” beat “Idol” for its 2nd-straight original (2.1/7 vs. 1.7/6), increasing its lead to 24% from a 9% advantage on its most recent original 3 weeks ago.

·         The ABC sophomore comedy boosted its slot from the year-ago night by wide margins (“Suburgatory” = 4.9 million and 1.4/5 on 3/26/14) in viewers (+39%) and young adults (+50%).

“Modern Family” (9:00-9:31 p.m. – 8.7 million and 2.9/9 in AD18-49):

At 9:00 p.m., Wednesday’s top-rated show in Adults 18-49, “Modern Family” spiked over its lead-in to win its half-hour by 38% over runner-up, “Criminal Minds” (2.9/9 vs. 2.1/7).

 

“black-ish” (9:31-10:00 p.m. – 6.4 million and 2.1/7 in AD18-49):

ABC’s “black-ish” ranked No. 1 in the 9:30 p.m. half-hour in Adults 18-49 (2.1/7-tie). The freshman ABC comedy delivered strong year-to-year time-period improvement in the half-hour (“Mixology” = 4.6 million and 1.6/5 on 3/26/14) in Total Viewers (+39%) and Adults 18-49 (+31%). 

Thursday

Opposite CBS’ high-rated NCAA basketball coverage (Regional Semi Finals), ABC (1.9/6) towered over the Thursday deliveries of both NBC (+73% – 1.1/4) and Fox (+73% – 1.1/4) in Adults 18-49. The Net was up week to week in viewers (+4%) and steady with young adults.

 

·         For the 2nd week in a row, ABC’s “Scandal” (2.3/7) and “Grey’s Anatomy” (2.2/8) stood as Thursday’s Top 2 TV series in Adults 18-49. 

 

“Grey’s Anatomy” (8:00-9:00 p.m. – 8.2 million and 2.2/8 in AD18-49):

At 8:00 p.m., ABC’s “Grey’s Anatomy” won its hour for the 2nd week in a row, beating Fox’s “Bones” by 69% in Adults 18-49 (2.2/8 vs. 1.3/4). “Grey’s” was up week to week in Total Viewers (+6%) and Adults 18-49 (+5%), drawing its biggest audience since its mid-season return 8 weeks ago – since 1/29/15. It was also the most watched program in the hour (8.2 million).

“Scandal” (9:00-10:00 p.m. – 8.1 million and 2.3/7 in AD18-49):

At 9:00 p.m., ABC’s “Scandal” was the No. 1 series in its hour among Adults 18-49 (2.3/7), widening its lead over NBC’s “The Blacklist” (+44% – 1.6/5) and more than doubling Fox’s “Backstrom” (+156% – 0.9/3). “Scandal” gained 4% in viewers and was on par with the prior week in young adults (pacing within 1-tenth and tied in share).

 

“American Crime” (10:00-11:00 p.m. –  5.6 million and 1.3/4 in AD18-49): 

At 10:00 p.m., ABC freshman “American Crime” ran as the No. 1 series in the slot for the 4th-straight week in Adults 18-49, overshadowing NBC’s competing freshman “The Slap” by 75% in Total Viewers (5.6 million vs. 3.2 million) and by 86% in Adults 18-49 (1.3/4 vs. 0.7/2). Despite facing much stronger competition in the hour this week from basketball tournament coverage, the new ABC drama was up across the board week to week, gaining in Total Viewers (+2%), Adults 18-34 (+14%), Adults 18-49 (+8%) and Adults 25-54 (+6%).  

 

·         In the Live + 3 Day numbers for last week’s telecast, “American Crime” jumped 50% in Adults 18-49 from its L+SD rating (1.2 rating to a 1.8 rating) and added on another 1.8 million viewers, bringing its total to 7.4 million.

 

Sunday

Against strong Sunday competition from the season finale of “The Walking Dead” on AMC, another high-rated NCAA Basketball Tournament-overrun on CBS and the “iHeartRadio Music Awards” on NBC, ABC held steady week to week in Adults 18-49 (1.3/4 vs. 1.4/4) and delivered the night’s No. 1 scripted broadcast series with “Once Upon a Time” (1.7/6).

 

“America’s Funniest Home Videos”-R (7:00-8:00 p.m. – 5.6 million and 1.1/4 in AD18-49):

Opposite CBS’ NCAA-overrun in the 7 o’clock hour, ABC’s repeat “America’s Funniest Home Videos” took second in Adults 18-49 (1.1/4).

 

“Once Upon a Time” (8:00-9:00 p.m. – 5.5 million and 1.7/6 in AD18-49):

Spiking 55% over its lead-in at 8:00 p.m., ABC’s “Once Upon a Time” ranked No. 1 in its hour for the 5th week in a row in Adults 18-49 (1.7/6-tie). The ABC drama was up for the 2nd week with Women 18-34 (+5%) and also grew with Teens 12-17 (+8%).

“Secrets and Lies” (9:00-10:01 p.m. – 5.1 million and 1.3/4 in AD18-49):

Facing “The Walking Dead” finale at 9:00 p.m., ABC’s “Secrets and Lies” once again beat out its CBS drama competition in the hour by 18% in Adults 18-49 (1.3/4 vs. 1.1/3 for “Madam Secretary”/”The Good Wife”) while tying Fox’s back-to-back episodes of “The Last Man on Earth” (1.3/4).

 

·         Based on Live + 3 Day data for last Sunday’s telecast, ABC’s “Secrets and Lies” grew for the 2nd-consecutive week to a new series high among Adults 18-49 (after matching a L+SD series high). The fourth episode of the new ABC drama delivered a series best 2.2 rating in Adults 18-49 in the L+3 numbers, up 5% week to week (vs. a 2.1). The new drama jumped +47% in Adults 18-49 over its L+SD number (1.5 rating) and added on another +1.8 million viewers, bringing its total to 7.4 million Total Viewers after 3 days of TV playback (from 5.6 million in L+SD).

 

“Revenge” (10:01-11:00 p.m. – 4.2 million and 1.0/3 in AD18-49):

At 10:00 p.m., ABC’s “Revenge” continued to outdeliver its drama competition, leading CBS’ “The Good Wife”/”Battle Creek” by 25% in Adults 18-49 (1.0/3 vs. 0.8/2). Despite facing the final half-hour of “The Walking Dead” finale at 10:00 p.m., “Revenge” finished within 1-tenth of its week ago Adult 18-49 rating.

 

WEEK NO. 27:   ADULTS 18-49            TOTAL VIEWERS

   No.1   CBS 1.8      No.1 CBS     8,810,000

              No.2   ABC 1.4      No.2 ABC     6,060,000

              No.2   NBC 1.4      No.3 NBC     5,810,000

              No.4   FOX 1.0      No.4 FOX     3,730,000

              No.5   CW  0.5      No.5 CW      1,440,000

 

 

 

Source: The Nielsen Company, National Live+ Same Day Program Ratings for week of 03/23/15.

Posted by:Steve Baron

VP/Digital for TV station ownership group; Dad to young twins, runner, skier & spend a lot of times in airplanes.

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