via press release:

“World News” Slashes Total Viewer and Adults 25-54 Gaps with “Nightly News” in May Sweep – Smallest Margins in 4 Years

“World News” Cuts Year-to-Year Demo Gap with “Nightly News” by Double-Digits for 12 Consecutive Weeks


May 2012 Sweep

For the May 2012 sweep “World News” decreased its Total Viewer gap with “Nightly News” by -38% (545,000 vs. 879,000), while slashing its Adults 25-54 margin by -58% (230,000 vs. 545,000) versus the May 2011 sweep. In fact, “World News” delivered its smallest May sweep margins with “Nightly News” in 4 years – since May 2008.


“ABC World News with Diane Sawyer” averaged 7.21 million Total Viewers and a 1.6 rating/6 share/1.88 million among Adults 25-54, according to Nielsen Media Research.


Compared to the previous sweep (February 2012), “World News” decreased its gaps with “Nightly News” by more than half in both Total Viewers (-63% – 545,000 vs. 1.47 million) and Adults 25-54 (-56% – 230,000 vs. 523,000). “World News” scored its smallest sweep margins with the NBC newscast in 14 sweeps periods – since November 2008.


“ABC World News” topped the “CBS Evening News” by 1.53 million Total Viewers and by 263,000 Adults 25-54 during the May 2012 Sweep.

Week of May 21, 2012

For the week of May 21, 2012, “ABC World News with Diane Sawyer” averaged 7.17 million Total Viewers and a 1.5 rating/6 share/1.81 million in Adults 25-54, according to Nielsen Media Research.


“ABC World News” ranked as the No. 1 evening newscast in Total Viewers on Monday (5/21/12), outdrawing “NBC Nightly News” by 41,000 viewers (7.949 million vs. 7.908 million).


For the 4th straight week, “World News” narrowed margins with “NBC Nightly News” from the year-ago week by double-digits in both Total Viewers (-37% – 586,000 vs. 928,000) and Adults 25-54 (-51% – 311,000 vs. 637,000). “World News” has cut the demo gap with “Nightly News” by double-digits for 12 consecutive weeks, and in 13 of the last 14.


Season to date, “World News” is narrowing its gaps with “NBC Nightly News” among both Total Viewers (-4%) and Adults 25-54 (-27%), posting its smallest Total Viewer (1.03 million) and news demo margins (350,000) with the NBC program in 3 years – since the 2008-09 season.


“World News” bettered the “CBS Evening News” in Total Viewers (+1.741 million) and Adults 25-54 (+322,000). “World News” led the CBS program by its largest Total Viewer margin since December and saw its biggest news demo lead since March – since w/o 12/26/11 and w/o 3/5/12, respectively.


“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews;

Posted by:TV By The Numbers

blog comments powered by Disqus