via press release:
A&E KICKS OFF TWITTER AMPLIFY PARTNERSHIP WITH EXCLUSIVE CONTENT FROM
‘DUCK DYNASTY’ CHRISTMAS SPECIAL
NEW YORK, NY – DECEMBER 10, 2013 – Following the recent partnership announcement with Twitter Amplify, A&E kicks off the collaboration during the ‘Duck Dynasty’ Christmas Special on Wednesday, December 11th – with exclusive content across social media platforms. Twitter Amplify is a cross-platform tool which allows Twitter users to enjoy exclusive photos and videos, brought to fans by brands.
A&E’s social media surrounding this show will feature a holiday-themed social response lab where fans will be asked to tweet #NAUGHTY or #NICE for a chance to get their profile picture incorporated into a customized Christmas graphic or .Gif. Custom holiday themed content and animated .gifs will roll out on Twitter and Tumblr from the episode based on funny moments from the show. Facebook and Instagram will also roll out quote cards and memes in real time. Additionally, there will be a Retweet to Win sweeps on the “Duck Dynasty” Twitter account where fans will be asked to retweet a specific tweet with tune-in information for a chance to win a “Duck Dynasty” prize pack. Moreover, the popular virtual on-air game “Si Says” will return –when fans see Uncle Si holding a #HEY sign, they’ll be asked to tweet #SANTA for a chance to win a “Duck Dynasty” prize pack.
This year’s Christmas Special features the Robertson’s rehearsing for a live nativity for their Church for Christmas, which gets off to a bumpy start. Also, Jep advises Willie and Jase on what to get their wives for Christmas.
About Twitter Amplify
From sports instant replays, amazing musical performances, or news clips of history in the making, every content category has a highlight reel. These moments drive conversations on Twitter, with users sharing and engaging in the live, widely distributed and public discussions. Imagine if brands could join the conversation on Twitter by sharing exclusive video or photo highlights of the moment, giving users the gift of great content, synchronized with a broadcast or live event.
Imagine the big play, the big plot twist or the great acceptance speech being beamed from the television into fans’ mobile phones, via a Tweet brought to you by your brand – Twitter Amplify lets you do just that.
Ahout A+E Networks
A+E Networks(R) is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, to home videos/DVDs to gaming and educational software. A+E Networks is comprised of the A&E(R), Lifetime(R), HISTORY(R), LMN(R), Bio.(R), H2™, HISTORY en Espa?ol™, Crime & Investigation Network(R), Military HISTORY(R), A&E IndieFilms(R), A+E Networks International(R), A+E Networks Digital(R) and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 350 million households in over 160 countries. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst Corporation.