via press release:
Applicaster Partners with Univision to Bring Viewers, TV Characters and Partners Closer Together
Innovative technology allows new ways to share content and add a variety of second screen and social TV features
February 5, 2014 Applicaster announced today it has worked with Univision Communications, Inc., the leading media company serving Hispanic America, to enhance Univision’s ability to deliver a unique and innovative cross-screen TV experience to its audiences. Applicaster’s technology, which combines powerful video delivery abilities with broadcaster-controlled companion experiences, can be integrated into any TV vertical, whether scripted series, reality shows or children programming. Additionally, it can be combined with commercial offers and sponsorships that are woven into the plot, creating new revenue opportunities.
“Broadcasters continuously seek new ways to cater to the growing sophisticated video consumers and second screen audience,” said Jonathan Laor, CEO, Applicaster.
“However, this should not come at the expense of main screen advertising revenues, but rather magnify it; adding social, interactive, and commercial layers to the TV experience creates a new synergy broadcasters want to leverage”.
Univision debuted use of this technology in late 2013 with the premiere of the hit telenovela, Lo Que La Vida Me Robó, which engages viewers in new ways to become more involved in the storytelling experience. Through its bilingual digital video network, UVideos, Univision is able to offer its audiences an ongoing direct interaction with their favorite TV characters, getting them more directly engaged and involved in programming pre and post broadcast. Viewers receive personal messages throughout the season with photos, video clips, exclusive bits of plot information and commercial offers in context of the shows.
“These added features are the result of our understanding that viewers today want deeper engagement with their favorite stars and programs, whether on linear TV or our digital properties,” said Kevin Conroy, president, Digital and Enterprise Development, Univision Communications, Inc. “These features reflect our commitment to offer compelling and unique experiences for our audiences that bring them closer to our talent, content and marketing partners.”
Applicaster, a cutting-edge provider of white label broadcast solutions for cross-screen TV experiences, has been empowering world-leading broadcasters and formats since 2009. Applicaster’s solutions include live and on demand TV, second screen, synchronized and social TV experiences, and engaging apps that function in all connectivity environments, supporting any business model. The rich new layers of daylong & play-along engagement and branded entertainment transform viewers from receptive audience into active participants and consumers. Together with its powerful management and analytic tools, Applicaster enables broadcast operations to quickly address the business and technology challenges of TV technology as it evolves. Applicaster is backed by Greylock IL.