via press release:
BIG EAST CONFERENCE AND FOX SPORTS FORM INNOVATIVE INTEGRATED SALES PARTNERSHIP
Conference and Network to Collaboratively Sell Sponsorship Assets and Broadcast Advertising as Part of Unprecedented Agreement
New York, N.Y. – FOX Sports and the BIG EAST Conference have formed an unprecedented partnership to sell the conference’s sponsorship assets and broadcast advertising. The announcement was made today by Val Ackerman, BIG EAST Conference Commissioner, and Larry Jones, Executive Vice President, FOX Sports.
Under the unique two-year deal, FOX Sports and the BIG EAST will collaborate in creating and executing an integrated sales approach that includes the presenting sponsorship for all conference championships and other highly sought-after assets, including category and official conference sponsorship levels and a wide range of BIG EAST telecast and non-telecast inventory.
“This innovative new sales partnership is a perfect complement to our existing broadcast partnership,” said Ackerman. “FOX Sports is already deeply familiar with the BIG EAST and 100% committed to building our brand through extraordinary national exposure. This agreement will allow us to further align our sponsorship and sales priorities so that we can leverage our commercial opportunities across a wide range of platforms.”
“Our goal is to maximize the tremendous value that FOX Sports and the BIG EAST jointly bring to the marketplace,” said Jones. “We have already had many inquiries from advertisers looking to associate with BIG EAST properties, and this unique arrangement will allow us to package and deliver the assets a client values throughout all sports seasons and conference championships. We are thrilled to reinforce our commitment and investment in the college space with this innovative partnership.”
The diverse package is anchored by the BIG EAST Men’s Basketball Tournament in Madison Square Garden in New York City and includes the Women’s Basketball tournament in Chicago and other BIG EAST championships, including soccer, lacrosse and track and field.