via press release:
BOUNCE TV CELEBRATES 2ND BIRTHDAY
WITH RECORD DISTRIBUTION, ADVERTISER AND RATINGS GROWTH
AND ACCELERATED ORIGINAL PROGRAMMING PRODUCTION
ATLANTA (Sept. 25, 2013) – Martin Luther King III and Ambassador Andrew Young are among the Founding Group and Board of Directors of Bounce TV, the nation’s first and only over-the-air broadcast television network designed for African Americans. The two legendary figures in American history helped bring Bounce TV to the airwaves two years ago tomorrow. Since then, the network’s growth and expansion across all facets of the business in just its first 24 months on the air has been astonishing.
Since its Sept. 26, 2011 debut, Bounce TV has become the fastest growing African American network in television and has rapidly expanded to be seen in:
87 markets including all of the top African American television markets.
89% of African American television homes.
71% of the total television homes in the United States.
This upfront season, Bounce TV more than tripled the number of advertisers from this time last year and has added nearly 30 new sponsors from such major categories as Automotive, Health & Beauty, Insurance Pharmaceutical, Motion Pictures, Fast Food/Casual Dining, Personal Care, Candy/Snacks and more.
The rapid growth accelerated its original programming plans and on Oct. 15, Bounce TV will premiere its first original scripted sitcom, My Crazy Roommate, created and produced by Bentley Kyle Evans (“Martin”, “The Jamie Foxx Show”) at 10:00 p.m. ET. My Crazy Roommate is a modern-day “Odd Couple” as Brooke (Laila Odom), a Brooklyn hipster and Chloe (Brittany Richards), a rich “valley girl” find themselves living together in one Los Angeles apartment. And at 10:30, Bounce TV debuts BRKDWN, an original new half-hour series featuring the hottest gossip, freshest beats & need-to-know-now pop culture news each week with an urban swagger. Hosted by YouTube sensations, Cynthia LuCiette and Jon Scarlett. Alchemy Networks, the premiere digital network for urban lifestyle and entertainment, and BMP Digital, the digital division of leading production company Bunim/Murray Productions, producers of such hit reality shows as “Keeping Up With the Kardashians” and “Project Runway,” have teamed to produce.
The network also recently began being rated by Nielsen Media – unprecedented for such a young network but fueled by its rapid distribution gains – and in its most recent performance highlights, Bounce TV in August:
Surpassed TV One in Adults 18+ viewership.
o Topped AMC, Bravo, TruTV, TLC, Discovery and 80 other ad-supported cable networks in African American ratings and viewership with Adults 18-49 and 25-54.
o Racked up double-digit Total Day growth among all Adults (+17%) and across P18-49 (+12%) and P25-54 (+18%).
o Posted primetime (7P-11P) increases among all Adults (+9%) and across P18-49 (+3%) and P25-54 (7%) month-to-month.
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. The network airs twenty four hours a day, seven days a week on the digital signals of local television stations.
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