via press release:
Cartoon Network & Partners Help Kids/Parents Battle Childhood Obesity
With 5th Annual MOVE IT MOVEMENT TOUR
Local Cable Affiliates to Team with Sponsors for 19-Market Live Summer Tour May 23 – Aug. 10
Presented in Partnership with President’s Council on Fitness, Sports & Nutrition
and in Support of First Lady Michelle Obama’s Let’s Move! Initiative
Core 2014 Sponsor/Partners to Include CATCH, Upwave, BGCA
NBA/WNBA FIT, NFL PLAY 60 and The PGA of America
Cartoon Network announced today launch plans for its fifth annual MOVE IT MOVEMENT TOUR, a summertime traveling event targeting youth 6-14 and their parents, presented in partnership with the President’s Council on Fitness, Sports & Nutrition and in support of First Lady Michelle Obama’s Let’s Move! initiative. The 19-market tour will launch officially May 23-25 in Atlanta at the Atlanta Jazz Festival in Piedmont Park and travel across the country to prime family locations, co-sponsored by Cartoon Network’s local cable affiliates in each market. Traveling from coast to coast, the tour will ultimately make its way back to the gulf coast for its concluding presentation at LEGOLAND® Florida.
Presented in a themed, exciting and fun outdoor environment, the MOVE IT MOVEMENT TOUR features multiple activity and learning stations for kids, incorporating such core partner organizations as the Boys & Girls Clubs of America (BGCA), NBA/WNBA FIT & NBA Hoop Troop, NFL PLAY 60 and The PGA of America. Parents also will find a variety of educational materials and tip sheets presented by CATCH and Upwave, organizations which serve to empower kids and adults alike with resources that enable them to take more control of their own healthy lifestyle choices.
A national on-air spot featuring the star of Cartoon Network’s newest hit original series, Clarence, will premiere Monday, May 19, across multiple media platforms including Cartoon Network, Boomerang, CartoonNetwork.com, tour partner’s websites and Cartoon Network’s Facebook page, which boasts nearly 26 million “fans.” On Friday, May 9, the network also will introduce a separate MOVE IT MOVEMENT Facebook Page to spotlight the schedule of upcoming stops on the 2014 tour, photos of kids and families enjoying the tour activities, highlights/images of partner events promoting healthy lifestyles, plus tip-sheets, videos and direct links to educational materials available at a newly refreshed MoveItMovement.com.
“Cartoon Network has a deep commitment to helping kids live a more balanced and healthy lifestyle, and we’ve enlisted our many partners along with their resources to help families explore more fun and unique ways to realize this goal,” said Alice Cahn, vice president of social responsibility for Cartoon Network. “This annual summer event provides a creative and engaging opportunity for families to get active. It also allows kids a chance to test their skills at a variety of athletic challenges, which can hopefully help springboard them into more formal activities in the future. And parents can pick up any number of educational materials to help them find ways of integrating more physical activity into their kids’ daily lives as well as their own.”
2014 MOVE IT MOVEMENT TOUR Details
The MOVE IT MOVEMENT TOUR is part of Cartoon Network’s long-established, award-winning pro-social efforts to provide support and encouragement in the ongoing battle against childhood obesity through such varied activities as daily recess, health & wellness education and active after-school involvement.
The in-market traveling tour will be supported extensively by Cartoon Network and its participating cable affiliates. Top markets currently scheduled for the 2014 tour route include New York, Los Angeles, Chicago, San Francisco, Houston, Washington, DC, Philadelphia, Atlanta, Miami, Detroit, Seattle, Salt Lake City, Tampa, Denver, Sacramento, Orlando, Pittsburgh and Austin, TX. Local cable affiliates will promote each upcoming tour event with a 30-second television spot that highlights the MOVE IT MOVEMENT TOUR activities along with the date, time and location of the nearby event.
In an effort to sustain daily fitness and positive nutritional behavior, Cartoon Network is again working with the President’s Council on Fitness, Sport & Nutrition to promote youth and family registration and participation—both in-school and at after-school facilities—in the Presidential Active Lifestyle Award (PALA+). The MOVE IT MOVEMENT TOUR will spotlight the PALA+ program at its own activity station, and feature it among Cartoon Network’s on-air and digital platforms. PALA+ is the next phase of PALA designed to motivate Americans to make physical activity and healthy eating part of their everyday life. The physical activity requirements for PALA+ remain the same: 60 minutes/day for kids, 30 minutes/day for adults, five days a week for six out of eight weeks. The new nutrition component requires participants to add a weekly healthy eating goal and build upon those goals throughout the same six-week period. Individuals who achieve the physical activity and healthy eating goals will receive a certificate signed by the Council Co-chairs Drew Brees and Dominique Dawes.
Families planning to visit and participate in the MOVE IT MOVEMENT TOUR can enjoy a host of activities, including an all-new Cartoon Network show-branded obstacle course. Kids will be challenged to demonstrate their speed, agility and dexterity against the clock as they race through tires resembling Ben 10’s Omnitrix, hurl bean-bags through targets on a wall featuring The Amazing World of Gumball, navigate a smaller version of Uncle Grandpa’s amazing RV around driving cones, leap across Regular Show hurdles like Rigby and Mordecai, and tackle other show-themed challenges:
Additional activities at the MOVE IT MOVEMENT TOUR include the following:
- NBA/WNBA FIT & NBA Hoop Troop — kids can demonstrate their fitness level by testing their basketball skills and shoot against the clock for prizes;
- The PGA of America Driving Range — updated to reflect the new PGA Sports Academy and its goal of developing young social and competitive golfers, kids are invited to drive the ball for accuracy and distance with The PGA driving range. Top scores are posted on the PGA Sports Academy leaderboard;
- NFL PLAY 60 — kids can practice a variety of football-themed activities, including running patterns and passing skills;
- Soccer Shootout Challenge — At the challenge, kids can show off their footwork and take aim at a number of custom soccer goals;
- and the Let’s Move!/PALA+ booth — a station set aside specifically for registration materials, nutrition tips and further information promoting participation with Let’s Move! and the Presidential Active Lifestyle Award.
The tour also will feature a Cartoon Network Chill Zone, a themed area to refuel (water) and recharge while sampling some of the best new programming, online activities and premium items from Cartoon Network. The Chill Zone also offers a green screen photo activity where kids can be captured “within” the worlds of their favorite cartoons, such as Adventure Time, Regular Show, Teen Titans GO!, The Amazing World of Gumball, Ben 10 Omniverse, Uncle Grandpa, Steven Universe and Clarence. Additionally, families can learn more about Cartoon Network’s Stop Bullying: Speak Up initiative by taking a personal pledge against bullying, pick-up key educational information and enjoy free premiums that support the campaign messages. Individuals also will be invited to record on camera their own ‘Speak Up’ messages as part of the upcoming fall observance activities for Stop Bullying: Speak Up.
Cartoon Network’s MOVE IT MOVEMENT is proud to be partnering with CATCH®, the nationwide leader in school-based nutrition and fitness education. The program’s Coordinated Approach to Child Health (CATCH) provides youth, parents and educators with hands-on activities and information to help establish life-long health and wellness. Other CATCH partners include the University of Texas School of Public Health, The Michael and Susan Dell Center for Healthy Living, The Coordinated Health Institute and The Jared Foundation. CATCH is available in schools, pre-schools, after-school programs and military bases throughout the 50 states and continues to conduct research to better understand and influence behaviors that positively affect child, family and community health. www.catchusa.org
Further information about the MOVE IT MOVEMENT TOUR, including specific market locations, dates and times, can be found at www.MoveItMovement.com. Materials spotlighted at the dedicated site will include First Lady Michelle Obama’s taped messages encouraging youngsters to participate with the Presidential Active Lifestyle Award and Let’s Move! initiatives. Additional promotional marketing items will include event posters customizable for each stop along the tour, along with ad slicks, flyers, press information and web banner art for local and national partners.
The Coordinated Approach To Child Health (CATCH) program is a multi-component, multi-year coordinated school health promotion program designed to increase physical activity and impact nutrition knowledge, food choice behavior and tobacco prevention. The CATCH program provides in-depth materials for classroom teachers, Child Nutrition Services staff, physical educators, and families.
Upwave is a multi-platform entertainment brand focused on health and wellness that integrates digital content and linear cable television with technology including mobile apps, live events and social media to create a robust healthy living destination for consumers and advertisers. Uniquely situated at the intersection of entertainment, technology and health and wellness, Upwave emphasizes all aspects of healthy living, including fitness, nutrition, stress management, sleep and relationships and includes personalized content to deliver actionable steps to a healthier lifestyle.
About Cartoon Network
Cartoon Network (CartoonNetwork.com) is regularly the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 97 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for kids and families. In addition to Emmy-winning original programming and industry-leading digital apps and online games, Cartoon Network embraces key social issues affecting families with solution-oriented initiatives such as Stop Bullying: Speak Up.