via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” ADDS +680,000 VIEWERS, THE LARGEST YEAR-TO-YEAR VIEWER GAIN AMONG THE NETWORK EVENING NEWS BROADCASTS, FOR THE WEEK ENDING MAY 10
SEASON-TO-DATE, THE “CBS EVENING NEWS WITH SCOTT PELLEY” CONTINUES TO BE THE ONLY NETWORK EVENING NEWS BROADCAST TO POST INCREASES AMONG ADULTS 25-54 (+7%), THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS
The CBS EVENING NEWS WITH SCOTT PELLEY added +680,000 viewers (6.41m from 5.73m, +12%), the largest year-to-year viewer gain among the network evening news broadcasts, according to Nielsen live plus same day ratings for the week ending May 10.
The CBS EVENING NEWS WITH SCOTT PELLEY also posted double-digit year-to-year percentage increases among households (4.4/09 from 4.0/08, +10%) for the week ending May 10.
Season-to-date, the CBS EVENING NEWS WITH SCOTT PELLEY continues to be the only network evening news broadcast to post increases among adults 25-54 (1.6/06 from 1.5/06, +7%) – the demographic most important to those who advertise in News – compared to last year. Season-to-date, the CBS broadcast posted the largest gains among the network evening news broadcasts in viewers (6.75m from 6.25m, +8%) and households (4.6/09 from 4.2/08, +10%) compared to last year.
Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY.