via press release:
THE “CBS EVENING NEWS WITH SCOTT PELLEY” POSTS YEAR-TO-YEAR PERCENTAGE INCREASES; UP +7% IN ADULTS 25-54, THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS, AS WELL AS +10% IN VIEWERS AND +7% IN HOUSEHOLDS FOR THE WEEK ENDING MARCH 22
THE “CBS EVENING NEWS WITH SCOTT PELLEY” ADDS +600,000 VIEWERS COMPARED TO LAST YEAR
The CBS EVENING NEWS WITH SCOTT PELLEY posted year-to-year percentage increases among adults 25-54 (1.5/05 from 1.4/05, +7%), the demographic most important to those who advertise in News, as well as viewers (6.62m from 6.02m, +10%) and households (4.4/08 from 4.1/08, +7%), according to Nielsen live plus same day ratings for the week ending March 22. Editor’s Note: Ratings for the week ending March 22 and the year-ago comparison represent a three-day average (Monday-Wednesday) due to coverage of the NCAA basketball tournament on Thursday and Friday.
The CBS EVENING NEWS WITH SCOTT PELLEY also added +600,000 viewers compared to the same week last year.
Patricia Shevlin is the Executive Producer of the CBS EVENING NEWS WITH SCOTT PELLEY.
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