via press release:
CBS SPORTS TO BROADCAST 18th ANNUAL ARTHUR ASHE KIDS’ DAY ON
SUNDAY, AUG. 25 AS FIRST LADY MICHELLE OBAMA SET TO CELEBRATE DAY
Musical Guests to Perform Headlined by Ariana Grande, Fifth Harmony, Coco Jones, Lawson and Cazzette
Reigning Women’s U.S. Open Champion and World No. 1 Serena Williams, Men’s World No. 1 Novak Djokovic and 17-Time Grand Slam Champion Roger Federer and
12-Time Grand Slam Champion Rafael Nadal Scheduled to Participate in Star-Studded Music and Tennis Extravaganza
CBS Sports broadcasts ARTHUR ASHE KIDS’ DAY on Sunday, Aug. 25 (12:00 NOON-1:30 PM, ET; taped 8/24) as First Lady Michelle Obama is set to celebrate the day from the USTA Billie Jean King National Tennis Center in Flushing Meadows, N.Y. by spreading the word to kids to “Let’s Move.”
ARTHUR ASHE KIDS’ DAY is a tennis exhibition featuring some of tennis’ greatest players, as well as chart-topping singer Ariana Grande, Fifth Harmony, spirited-teen sensation Coco Jones, breakout UK band Lawson, Swedish DJ duo Cazzette, and surprise guests are scheduled to appear.
Reigning Women’s U.S. Open Champion and World No. 1 Serena Williams, Men’s World No. 1 Novak Djokovic, 17-Time Grand Slam Champion Roger Federer, 12-time Grand Slam champion Rafael Nadal, and World No. 1 Wheelchair tennis champion David Wagner are among those scheduled to participate in the exhibition that includes skills competitions and tie-break matches.
Hosted by AAKD alumnus four-time Olympic gold medal swimmer Missy Franklin and television personality Quddus, the popular full-day tennis and music festival for children and adults features interactive games, musical entertainment and tennis activities. ARTHUR ASHE KIDS’ DAY is the official kick-off of the 2013 U.S. OPEN TENNIS CHAMPIONSHIPS.
CBS Sports will broadcast over 36 hours of the 2013 U.S. OPEN TENNIS CHAMPIONSHIPS with live comprehensive coverage during both weekends of the event, on Labor Day, Monday, Sept. 2 (11:00 AM-6:00 PM, ET) and Friday, Sept. 6 (12:30-6:00 PM, ET). CBS Sports’ “Super Saturday” coverage on Saturday, Sept. 7 (12:00 Noon-6:00 PM, ET) will be highlighted by the men’s Semi-Finals, while the women’s championship will be played on Sunday, Sept. 8 (4:30 PM, ET) and the men’s championship on Monday, Sept. 9 (5:00 PM, ET).
For the second year, CBS Sports Network features U.S. Open coverage with three days of live Labor Day weekend action showcasing the most compelling third and fourth-round matches not shown during CBS Sports’ live simultaneous broadcast (11:00 AM-6:00 PM, ET). The Network also presents TODAY AT THE U.S. OPEN (10:00-11:00 AM, ET), a live studio show from the USTA Billie Jean King National Tennis Center in Flushing Meadows, N.Y.
Bob Mansbach and Ken Mack produce, and Suzanne Smith directs AAKD.
Produced by the USTA, Arthur Ashe Kids’ Day honors tennis legend Arthur Ashe and continues his mission of using tennis as a means to instill in kids the values of humanitarianism, leadership and academic excellence. A portion of the proceeds from Arthur Ashe Kids’ Day benefits the USTA NJTL (National Junior Tennis League). Arthur Ashe, along with Charlie Pasarell, and Sheridan Snyder founded the NJTL in 1969.
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CBS SPORTS SERVES UP MEN’S FINAL FOR WINSTON-SALEM OPEN ON AUGUST 24
With its eye again focused on the U.S. Open Tennis Championships next week, CBS Sports broadcasts the men’s final of the Emirates Airline U.S. Open Series WINSTON-SALEM OPEN on Saturday, Aug. 24 (12:30-3:00 PM, ET) live from Winston-Salem, N.C. Among the notables in the field this year are Spain’s Fernando Verdasco, United States’ Sam Querrey and France’s Gael Monfils, among others. CBS Sports’ Bill Macatee and Mary Carillo call the action. CBS Sports’ Craig Silver produces and Mark Grant directs.
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U.S. OPEN TENNIS PREVIEW SHOW TO AIR ON SUNDAY, AUG. 25
CBS Sports also looks ahead to the 2013 U.S. Open Tennis Championships with the U.S. OPEN PREVIEW SHOW on Sunday, Aug. 25 (1:30-2:00 PM, ET). CBS Sports lead announce team of Bill Macatee, Mary Carillo and John McEnroe preview both the men’s and women’s fields and who has the best shot at winning the season’s final major. Plus Jim Courier sits down with defending U.S. Open men’s champion Andy Murray. CBS Sports’ Bob Mansbach is coordinating producer and Jason Ross serves as producer. Harold Bryant is Executive Producer and Vice President, Production, CBS Sports.
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