via press release:
“CBS THIS MORNING” IS THE ONLY NETWORK MORNING NEWS PROGRAM TO POST YEAR-TO-YEAR GAINS IN VIEWERS
“CBS This Morning: Saturday” Posts Percentage Gains Year-To-Date on
Saturday, August 1
CBS THIS MORNING
CBS THIS MORNING was the only network morning news program to post year-to-year gains with viewers, according to Nielsen live plus same day ratings for the week ending July 31. CBS THIS MORNING delivered 3.13 million viewers and a 0.9/07 with adults 25-54, the demographic that matters most to those who advertise in news. CBS THIS MORNING gained +350,000 viewers (+12% from 2.78m) compared to the same week last year, closed the viewership gap with NBC by more than half a million (530,000) viewers and cut the viewer deficit with ABC by 660,000 viewers.
Television season-to-date, CBS THIS MORNING is delivering 3.36 million viewers (+10% from 3.06m) and a 0.8/07 with adults 25-54, when compared to a year ago.
CBS THIS MORNING: SATURDAY
CBS THIS MORNING: SATURDAY delivered 1.91m viewers and a 0.4/04 in adults 25-54 on August 1, according to Nielsen live plus same day ratings. Television year-to-date, CBS THIS MORNING: SATURDAY is up +9% in viewers (2.08m from 1.91m) and even in adults 25-54 (0.5/04) compared to last year.