via press release:
“CBS THIS MORNING: SATURDAY” POSTS YEAR-TO-YEAR GAINS IN ADULTS 25-54 – THE DEMOGRAPHIC THAT MATTERS MOST TO THOSE WHO ADVERTISE IN NEWS – AND VIEWERS
CBS THIS MORNING: SATURDAY posted increases in adults 25-54 – the demographic that matters most to those who advertise in news – and viewers, according to Nielsen live plus same day ratings for June 21.
CBS THIS MORNING: SATURDAY delivered 1.81m viewers and a 0.5/04 in adults 25-54. Compared to the same day last year, CBS THIS MORNING: SATURDAY was up +25% in adults 25-54 (from 0.4/03) and up +19% in viewers (from 1.52m).
Television year-to-date, CBS THIS MORNING: SATURDAY was up +10% in viewers (1.94m from 1.76m) and even in adults 25-54 (0.5/04) compared to last season.
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.