via press release:
‘DEXTER’® GENERATES RECORD RATINGS FOR NUVOtv
One Million Viewers Watch ‘DEXTER’® in First Month
LOS ANGELES, February 13, 2014 – NUVOtv, the leading English-language destination for Latino entertainment, announced today that award-winning series DEXTER® generated record ratings for the network in its first month on basic cable.
Among the ratings highlights:
Ø DEXTER® increased the network’s A18-49 audience by 221% over year-ago time periods and by 246% over the 2013 full-year time period average.
Ø DEXTER® has driven growth of NUVOtv’s A18-49 primetime audience overall, leading the network to gains of 33% vs. NUVOtv’s 2013 overall primetime average.
Ø According to Nielsen’s Live+7 data, DEXTER’s® A18-49 audience grew by an additional 68% and 123% among A18-34 for the first two weeks.
Ø During its first month on NUVOtv, DEXTER® reached one million viewers.
“As we expected, DEXTER’s® high-quality storytelling and brilliant ensemble of Latino cast members immediately resonated with our young audience,” said Bill Hilary, Executive Vice President of Programming, NUVOtv. ”Having been one of the top-rated series on SHOWTIME® among Latinos, this critically acclaimed drama series is a great addition to our slate of new original series.”
In December 2013, NUVOtv announced that it had acquired the rights to air DEXTER® in its first syndication window on basic cable. NUVOtv will present episodes from all eight seasons uncut and in their entirety.
Dexter Morgan is America’s favorite serial killer. As a Miami forensics expert, he spends his days solving crimes and nights committing them. Golden Globe® winner Michael C. Hall stars in the hit SHOWTIME® original series.
The series features a stellar cast of Latino actors including recent Alma-award winner Lauren Velez, David Zayas, Aimee Garcia, Christian Camargo, Edward James Olmos and Jimmy Smits, to name just a few.