via press release:

First-ever 3D Transmission of the Olympic Games in Latin America

Includes Opening and Closing Ceremonies, and Three Other Events


June 14, 2012—DIRECTV® and ESPN announced today the first-ever 3D transmission of the Olympic Games in Latin America with the news that they will air live 3D television broadcasts of five London 2012 events.


The broadcasts will be offered on the ESPN3D network exclusively to subscribers of DIRECTV in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela who are signed up for DIRECTV Plus HD.


The events that will be transmitted in 3D are:

  • · July 27: Opening Ceremonies of the 2012 London Olympic Games
  • · August 2: Women’s Artistic Gymnastics
  • · August 5: Track and Field Finals
  • · August 12: Men’s Basketball Finals
  • · August 12: Closing Ceremonies of the 2012 London Olympic Games


“We are very pleased to be present for this historic three-dimensional coverage of the 2012 Olympic Games,” said Federico Reyna, senior director of acquisitions and new media for ESPN Latin America. “ESPN continues to develop best practices for the use of technology in applications for broadcasting live sports.”


“We are very proud to be able to offer our subscribers in the region this surprising, exclusive, first time ever broadcast in Latin America. DIRECTV viewers who already have a HD subscription will be able to access six channels dedicated to the Olympic Games 24/7 – two of them also available in high definition – plus two standard digital interactive channels for image and information and now they will also be able to enjoy these five events in 3D,” said Guillermo Barreto, Director of Sports Programming for DIRECTV Latin America.


The 3D transmissions will be available to DIRECTV subscribers in Argentina, Chile, Colombia, Ecuador, Peru, Uruguay and Venezuela who subscribe to DIRECTV Plus HD (which includes a HD DVR receiver) and who have 3D compatible television sets and glasses. Subscribers can watch the events on ESPN3D on DIRECTV Latin America channel 1030.


About ESPN

ESPN International is a division of ESPN, Inc., which has expanded to now include ownership in whole or in part of 48 television networks outside the United States, as well as a variety of additional companies that allow ESPN to reach sports fans in more than 200 countries and territories across all seven continents. The business assets of ESPN International include television, radio, print media, Internet, broadband, mobile phone services, consumer products and event management. The company and its affiliates maintain offices or production units in key locations around the world, such as Bangalore, Beijing, Buenos Aires, Delhi, Hong Kong, London, Mexico City, Miami, Mumbai, New York City, Paris, Sao Paulo, Seoul, Shanghai, Singapore, Sidney, Taiwan and Toronto. Since 1983, ESPN (which was founded in Bristol, CT, in 1979) has grown all over the world and become established as the leading international sports media brand. The philosophy behind the company’s world-wide growth is to always serve sports fans and be locally pertinent for them, with content and products related to their great passion and dedication.



DIRECTV, Inc. is the leading provider of satellite television services, offering the highest definition of television images and available to more than 19.97 million subscribers in the United States and 12.75 million in Latin America and the Caribbean. Every day, DIRECTV subscribers enjoy 100% digital sound and quality, the leading customer service in the industry, technological superiority that includes advanced DVR and HD DVR services, prize-winning technology such as Control PlusTM, and the most complete coverage of the most important sports events, leagues, and packages, offered with interactive functions that only DIRECTV can provide. For more information, visit

Posted by:TV By The Numbers

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