via press release:

Disney Channel’s Record Streak as TV’s #1 Total Day Network

Reaches 74 Consecutive Weeks in Kids 6-11 and Tweens 9-14


~Delivers TV’s Top 7 Telecasts in Kids 6-11, Led by Sunday Originals

“Austin & Ally,” “Shake It Up” and “Dog With A Blog”


Disney Channel: Total Day and Prime Highlights


For the week of November 5, 2012, Disney Channel was again the go-to network across all TV, stretching its record #1 Total Day TV network streak to 74 consecutive weeks in Kids 6-11 (574,000/2.4 rating) and Tweens 9-14 (484,000/2.0 rating), out-performing Nickelodeon by double digits for the 53rd (+31%, vs. 438,000) and 55th (+52%, vs. 318,000) straight week, respectively.


In Prime, Disney Channel remained untouchable, registering as the #1 cable TV network for the 390th consecutive week in Kids 6-11 (1.02 million/4.3 rating – 7 1/2 years), and was #1 for the 125th week in a row in Tweens 9-14 (880,000/3.7 rating – nearly 2 1/2 years).


  • Disney Channel delivered the week’s Top 7 TV Telecasts in Kids 6-11 and 9 of the Top 10 overall:



  • Disney Channel held the week’s Top 4 TV Telecasts in Tweens 9-14, and 17 of the Top 18 (Top 10 below):


[Source: NTI, U.S. ratings. Week of 11/05/12-11/11/12: Live + Same Day.


Posted by:TV By The Numbers

blog comments powered by Disqus