via press release:
Disney Channel Sweeps #1 Rank Across Kid, Boy and Girl 6-11 Demographics in Total Day for the 5th Consecutive Week
~Marks Record 27th Consecutive Week at #1 Among Kids 6-11 and Tweens 9-14
~Bests Nickelodeon by Double-Digit Percentages for the 25th Time in 27 Weeks in Tweens
~ Encores of “Good Luck Charlie: It’s Christmas” Are TV’s Top 2 Telecasts in Tweens
Tracking for Historic Yearly#1 Rank Across All TV in Total Day in Kids 6-11;
TV’s #1 for the 3rd Straight Year in Tweens 9-14
~Delivering its Most-Watched Year Ever in Total Viewers, Kids 6-11 and Tweens 9-14
Disney Channel: Total Day and Prime Highlights
During the week of December 12, Disney Channel swept Total Day for the 5th consecutive week across target demos, ranking as TV’s #1 network in Kids 6-11 (557,000/2.3 rating), Boys 6-11 (234,000/1.9 rating), Girls 6-11 (324,000/2.7 rating), Tweens 9-14 (458,000/1.9 rating) and Girls 9-14 (290,000/2.5 rating). Impressively, in Kids 6-11 and Tweens 9-14, Disney Channel has been TV’s# 1 network on a total day basis for a record-setting 27 straight weeks.
With just 1 week remaining in 2011, Disney Channel is pacing at record levels in Total Day in Total Viewers (1.8 million), Kids 6-11 (668,000/2.7 rating) and Tweens 9-14 (537,000/2.2 rating), and will rank #1 for the first year ever in Kids and for 3rd consecutive year in Tweens.
- This week was Disney Channel’s 47th at #1 in Tweens 9-14 out of 51 weeks this year, and the 25th time in the past 27 weeks generating a double-digit percent advantage over Nickelodeon.
In Prime, Disney Channel has been cable’s TV #1 network on a weekly basis for over 6 years in Kids 6-11 (1.0 million/4.2 rating), or 343 consecutive weeks. In Tweens 9-14 (850,000/3.5 rating), it ranked #1 for the 78th straight week, and for the 340th time in the previous 343 weeks overall.
- Disney Channel owned the week’s Top 4 TV telecasts in Tweens 9-14, and 6 of the Top 7:
Source: NTI, U.S. ratings. Week of 12/12/11-12/18/11, Live + Same Day; 2011 to date: 12/27/10-12/18/11, most current.