via press release:
“Doc McStuffins” Hits Series Highs in Total Viewers, Kids 2-5 and Women 18-49; Ranks as the Week’s #1 TV Series for the 2nd Straight Week in Key Demos
~Is the Network’s #1 Preschool Telecast Ever in the Block in Total Viewers
~Accounts for the Week’s Top 4 TV Telecasts in Kids 2-5 and the Top 3 in Boys 2-5
“Doc McStuffins,” “Mickey Mouse Clubhouse” and “Jake and the Never Land Pirates” Are TV’s Top 3 Series in Boys 2-5 for the 2nd Straight Week
~Marks 10th Consecutive Week Disney Junior Owns the #1 Cable TV Series
“Doc McStuffins,” “Mickey Mouse Clubhouse” and “Special Agent Oso” Account for the Week’s Top 11 Preschool Telecasts with Moms
For the week of April 2, 2012, Disney Junior’s “Doc McStuffins” on Disney Channel ranked as TV’s #1 series for the 2nd consecutive week in Kids 2-5 (841,000/5.0 rating) and Boys 2-5 (447,000/5.2 rating) – marking the 10th week in a row a Disney Junior series has been #1 in Boys – was the #1 TV series in Girls 2-5 (394,000/4.8 rating) and the #1 preschool series in Women 18-49 (404,000/0.6 rating).
In its 3rd week, “Doc McStuffins” (Fri., 10:00 – 10:25 a.m.) posted series highs in Total Viewers (3.05 million) and Kids 2-5 (1.11 million/6.7 rating), and was the series’ most-watched episode to date in Boys 2-5 (649,000) and Women 18-49 (539,000), becoming the network’s #1 preschool series telecast on record in the daypart in Total Viewers.
Moreover, Disney Junior held the week’s Top 3 TV series in Boys 2-5 with “Doc McStuffins” (447,000/5.2 rating), “Mickey Mouse Clubhouse” (379,000/4.4 rating) and “Jake and the Never Land Pirates” (379,000/4.4 rating), marking the channel’s 2nd straight week airing the Top 3 series in the demo. In Kids 2-5, “Doc McStuffins” (841,000/5.0 rating) and “Mickey Mouse Clubhouse” (715,000/4.3 rating) were TV’s Top 2 series.
- Disney Junior delivered the week’s Top 10 TV telecasts in Kids 2-5, including 5 “Doc McStuffins” telecasts:
- Disney Junior held the week’s Top 12 TV telecasts in Boys 2-5:
- Disney Junior aired the week’s Top 5 TV telecasts in Girls 2-5:
- Disney Junior held the week’s Top 11 preschool telecasts in Women 18-49:
About Disney Junior:
The newly branded, learning-focused Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. Beginning in early 2011, Disney Junior will be available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will also debut as a basic cable and satellite channel in the U.S. Disney Junior’s programming invites parents to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning/development themes designed for kids 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills.
Source: NMR, U.S. ratings, 4/2/12 – 4/8/12, and as dated. Moms=Women 18-49. Excludes primetime preschool specials.