via press release:
Eonline Soars to 30MM Multiplatform Uniques in March 2014
Ranked #1 Digital Entertainment and Women’s Lifestyle Site in All Demos
Los Angeles, CA – April 29, 2014 – Continuing to be one of the fastest-growing, most influential digital properties, Eonline broke a new audience record with 30M multiplatform unique users in March 2014, according to ComScore, the industry’s analytics authority. Eonline is now the #1 digital brand in total multiplatform and mobile uniques and across all demos, including in the highly coveted 18-34 “young affluents” with a HHI of $100k+. The quarter ending in March 2014 marks Eonline’s seventh quarter of multiplatform increases.
In addition, Eonline is particularly strong in mobile, a platform it invested in early on. E!’s apps and mobile site garnered more than 20M uniques in March 2014 more than tripling versus the same time period last year. Eonline reported at least double-digit yearly gains in uniques across all platforms and is the fastest growing entertainment brand. Competitively Eonline draws a bigger multiplatform audience than all its competitors. In the entertainment space, it bests People.com by 34%, nearly doubles EW.com’s audience and more than doubles HollywoodLife.com’s March multiplatform uniques (+142% higher). Across women’s lifestyle sites, Eonline reaches more users than PopSugar (+29%) and has more than four times the audience that Refinery29.com attracts.
“E! is reinventing pop culture for the digital age and these numbers are a testament to our strategy,” said John Najarian, EVP & General Manager, Eonline. “Our growth is powered not only by compelling, breaking news and award show content, but also by our deep coverage of our audience’s passion points such as television, fashion, beauty and lifestyle, as well as our unique take on what’s buzz worthy,” he added.
Eonline is a leader in online and mobile, and a top entertainment brand across social, generating 24/7 multi-platform content that insatiable pop culture and lifestyle enthusiasts crave.
EONLINE MARCH 2014:
- Record High uniques, crossing the 30M (multiplatform) and 20M (mobile) marks for the first time ever.
- o Mobile continues to fuel growth (63% of multiplatform uniques) and surpass desktop uniques (by +69%).
- o #1 in Multiplatform and Mobile Uniques and fastest growing amongst top competitive sites: Entertainment News (excl. portals) and Womens Lifestyle.
- Seventh quarter of multiplatform growth.
Sources: Eonline properties comScore MediaMetrix Multiplatform and Mobile Uniques – March 2014. #1 multiplatform and mobile uniques (Total, A18-49, A18-34, W18-49, W18-34), #1 young affluents (A18-34 HHI $100K+) vs. Entertainment News sites (excluding portals) and Womens Lifestyle sites.