via press release:
For the 2nd Consecutive Week, Disney Junior Block Drives Disney Channel to #1 Weekly Total Day Ranking in Kids 2-5 and Girls 2-5; More Than Doubles Nickelodeon Head to Head in Competitive Preschool Hours
“Doc McStuffins” is the #1 Cable TV Series in Kids 2-5 and Girls 2-5 for the
6th Consecutive Week, and is the #1 Preschool Cable TV Series in Boys 2-5
“Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” Are the Top 3 Preschool Cable TV Series in Kids 2-5 and Moms for 6th Straight Week
For the week of July 16, 2012, fresh off last week’s seminal Total Day win, preschooler block Disney Junior propelled Disney Channel to its 2nd consecutive #1 weekly Total Day ranking in Kids 2-5 (333,000/2.0 rating) and Girls 2-5 (193,000/2.4 rating), securing the Top 3 preschool cable TV series for the 6th straight week in the target demos with “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse.”
Impressively, Disney Channel more than doubled Nickelodeon in the competitive preschool hours in Total Viewers (139% – 1.63 million vs. 682,000), Kids 2-5 (121% – 446,000 vs. 202,000) and Boys
2-5 (148% – 231,000 vs. 93,000) and nearly doubled in Girls 2-5 (97% – 215,000 vs. 109,000). This marked Disney Channel’s 8th consecutive week beating Nickelodeon head to head in competitive preschool hours in Total Viewers, Kids 2-5 and Boys 2-5, and 6th week in a row in Girls 2-5.
- With “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” the Disney Junior block held the week’s Top 3 preschool cable TV series in Kids 2-5, Boys 2-5 and Girls 2-5 and Women 18-49 (varying order).
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.