FOX-Sports-Logo-May-2012

via press release:

IT’S A GOLDEN AGE AS FOX SPORTS TAKES HOME HARDWARE

AT 2014 PromaxBDA AWARDS

 

FOX Sports Collects 12 Golds at Prestigious Events Honoring Excellence in Promotion, Marketing and Design

 

FOX Sports 1 Launch Campaign “Happy Days” Wins

For Best General Image Spot

 

 

New York – Happy days are here again for FOX Sports, as the network earned a total of 19 awards at the 2014 PromaxBDA Promotion, Marketing and Design Awards. Among its 12 golds, FOX Sports’ “Happy Days” campaign, promoting the launch of FOX Sports 1, won top honors in the categories of General Image Spot, which recognizes the best brand spot across all North American television, and in Art Direction & Design: Sports Program General Image Spot. The PromaxBDA Awards annually highlight excellence, creativity and innovation in the promotion, marketing and design industry in North America and worldwide.

 

FOX Sports earned seven golds for Art Direction & Design, winning for “The 1” (General Image Campaign), “Super Bowl Pregame” (Sports Program Special Events Spot), “FOX Sports 1 Stingers” (Sports Program Bumper, North America & Global), “NASCAR on FOX – Sprint Cup Menu” (Program Informational Graphics) and for best Self Promotion/Show Reel/Company Reel Image.

 

Additional wins for FOX Sports came for FOX SPORTS LIVE’s “You’re Welcome America” (Program Promotional Spot – Out-of-House), FOX FOOTBALL DAILY (Clip-Based Sports Program Spot), the “Seattle House of Silence” (Promotional Viral/Web/Mobile Content) and “Cleatus Beats by Dre” for Super Bowl XLVIII on FOX (Interstitial/Program/Brand Integrated Program Wraps Campaign).

 

FOX Sports also won Silver for the FOX Sports GO “Supermodel” spot (On-Air Promotion for Channel Website, North America & Global), for “The Ultimate Fighter 18” (Art Direction & Design: Sports Program Campaign), for “FOX Sports 1 BIG EAST Basketball” (Art Direction & Design: Sports Program Informational Graphic), and won bronze for “FOX Sports 1 Launch” (Art Direction & Design: Sports Program Informational Graphic; General Image Campaign Using Multiple Media, Global).

 

A full list of FOX Sports’ PromaxBDA awards is below:

 

General Channel Image Spot

Gold: Happy Days

 

Program Promotional Spot – Out-of-House

Gold: FOX SPORTS LIVE: You’re Welcome America

 

Art Direction & Design: Sports Program General Image Spot

Gold: Happy Days

 

Art Direction & Design: Sports Program General Image Campaign

Gold: The 1 Campaign

 

Art Direction & Design: Sports Program Special Events Spot

Gold: Super Bowl Pregame

 

Art Direction & Design: Sports Program Informational Graphics

Gold: NASCAR on FOX – Sprint Cup Menu

Silver: FOX Sports 1 BIG EAST Basketball

Bronze: FOX Sports 1 Launch

 

Art Direction & Design: Sports Program Bumper

Gold: FOX Sports 1 Stingers

 

Art Direction & Design: Sports Program Bumper (GLOBAL)

Gold: FOX Sports 1 Stingers

 

Art Direction & Design: Self Promotion/Show Reel/Company Image Reel

Gold: Peter Rice NewsCorp Sizzle

 

Clip-Based Sports Program Spot

Gold: FOX FOOTBALL DAILY

 

Promotional Viral/Web/Mobile Content

Gold: Seattle House of Silence

 

On-Air Promotion for Channel Website

Silver: FOX Sports GO “Supermodel”

 

On-Air Promotion for Channel Website (GLOBAL)

Bronze: FOX Sports GO “Supermodel”

 

Interstitial/Program/Brand Integrated Program Wraps Campaign (GLOBAL)

Gold: Super Bowl on FOX “Cleatus Beats by Dre”

 

Interstitial/Program/Brand Integrated Program Wraps Campaign

Silver: Super Bowl on FOX “Cleatus Beats by Dre”

 

Art Direction & Design: Sports Program Campaign

Silver: The Ultimate Fighter 18

 

General Image Campaign Using Multiple Media (GLOBAL)

Bronze: FOX Sports 1 Launch Campaign

Posted by:TV By The Numbers

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