via press release:


“GMA” is #1 for the Week of November 26 Outperforming NBC’s “Today”


On Wednesday, “GMA” Posts Largest Single-Day Total Viewing Lead (1.342 Million)

Over “Today” in 18 Years


“GMA” Continues to Grow Year-to-Year and Season-to-Date Among Adults 25-54

and Total Viewers While “Today” Declines by Double-Digits



ABC’s “Good Morning America” won the week of November 26, 2012, in both Total Viewers (5.307 million) and Adults 25-54 (1.966 million), according to Nielsen Media Research, outperforming NBC’s “Today” (4.676 million and 1.894 million) by +631,000 overall viewers and by +72,000 Adults 25-54.  In fact, the ABC morning newscast led the NBC program by its largest Total Viewer margin in 8 weeks and largest news demo lead in 5 weeks – since w/o 10/1/12 and w/o 10/22/12, respectively.  Further, “GMA” has ranked No. 1 in 9 of 9 weeks this season in overall viewers and 8 of 9 in the key adult news demo.  Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count.


“GMA” outdelivered its year-ago marks (w/o 11/28/11) in both Total Viewers (5.307 million vs. 4.863 million) and Adults 25-54 (1.966 million vs. 1.958 million).  The ABC program has turned in year-to-year growth in all 9 weeks of the season in Total Viewers and in 8 of 9 weeks in Adults 25-54.  In addition, “GMA” was the only morning program to build year to year in both measures, as “CBS This Morning” was mixed (+6%/-2%), while NBC’s “Today Show” tumbled by double-digits (-16%/-22%).


With the week’s No. 1 morning telecast on Wednesday (11/28/12), “GMA” outdelivered “Today” by +1.342 million Total Viewers (5.866 million vs. 4.524 million) and by +223,000 Adults 25-54 (2.128 million vs. 1.905 million).  This represents “GMA’s” largest single-day Total Viewer margin (regular telecast) over “Today” in more than 18 years – since 5/19/94.


Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+549,000) in more than 21 years and in the key adult news demo (+122,000) in 21 years – since at least the 1991-92 season and the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.


Season to date “GMA” is up in both Total Viewers (+5%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most year to year in Total Viewers and standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -16%/-23%, respectively; CBS’ “This Morning” is mixed +4%/-3%, respectively).  “GMA” is seeing its largest overall season audience in 7 years and best Adults 25-54 performance in 5 years – since the 2005-06 and 2007-08 seasons, respectively.


“GMA” led “CBS This Morning” by triple-digits in both Total Viewers (+100%) and Adults 25-54 (+102%).    


WEEK OF 11/26/12

ABC                    5,307,000      1.7/12; 1,966,000     4.0/15

NBC                    4,676,000      1.6/11; 1,894,000     3.6/13

CBS                    2,657,000      0.8/ 6;   975,000     2.0/ 7


Source:  The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/26/12, 11/19/12 & 11/28/11.  Most Current – 2011-2012 Season (9/24 – 12/2/12) and 2011-2012 Season (9/19 – 11/27/11).  All averages based on regular telecasts.

Posted by:TV By The Numbers

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