via press release:

“GMA” On Top 3 of Last 5 Weeks



For the week of May 7, 2012, the 2nd full week of the 2012 May Sweep, ABC News’ “Good Morning America” drew 5.180 million Total Viewers to rank No. 1 for the 3rd time in the last 5 weeks, according to Fast National Preliminary Live + Same Day Nielsen data. “GMA” outperformed NBC’s “Today” (5.120 million) by +60,000 Total Viewers. Additionally, has expanded its lead and in April, had 17 million more unique users than



“GMA” trailed “Today” during the week by only -138,000 Adults 25-54 (2.065 million vs. 2.203 million), representing the 2nd smallest demo gap between the two programs in nearly 7 years – since the week of 8/15/05.


“GMA” improved week-to-week in Total Viewers (5.180 million vs. 5.168 million) and in Adults 25-54 (2.065 million vs. 2.054 million), while NBC’s “Today” posted losses (-2%/-3).


For the 2nd week in a row and the 5th time in the last 6 weeks, “GMA” improved on its year-ago performance in both Total Viewers (+5%) and Adults 25-54 (+12%) – 4.922 million and 1.843 million, respectively, on w/o 5/9/11. NBC’s “Today” was down by double-digits (-10%/-12%) year-to-year.


For the 2 time in the last 3 weeks, “GMA” ranked No. 1 on 3 of 5 days of the week, beating NBC’s “Today,” by +202,000 on Tuesday (5.334 million vs. 5.132 million), by +217,000 on Wednesday (5.316 million vs. 5.099 million) and by +389,000 on Friday (5.346 million vs. 4.957 million). In addition, “GMA’s” Friday airing ranked as the most-watched morning newscast of the week. This marked the 3rd week in a row and the 4th time in the last 5 weeks that “GMA” owned the week’s most-watched morning telecast.


Additionally, “GMA” ranked No. 1 in the key adult news demo on Friday (5/11/12) beating “Today” by +52,000 (2.160 million vs. 2.108 million).



*Also Note: “ABC World News” Slashes Total Viewing Gap with “NBC Nightly News” by 50% and Demo Gap by 68%, Year-to-Year

Posted by:TV By The Numbers

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