via press release:

“GMA” On Top 4 of Last 7 Weeks

For May Sweeps, “GMA” in Virtual Tie for First in Total Viewers, Posting Smallest Margin with “Today” During a Sweeps Period in Nearly 17 Years;

“GMA” Posts Narrowest Sweeps Demo Gap in 7 Years

“GMA” Ranks #1 in Total Viewers 4 of the Last 5 Weeks and #1 in Demo 2 of the Last 3 Weeks in Nielsen’s C3 Ratings Data

“GMA Saturday” Ranks #1 in May in Adults 25-54, Marking 2nd Monthly Win for Broadcast




Week of May 21, 2012

ABC News’ “Good Morning America” won the week of May 21, 2012 with 5.066 million Total Viewers to rank No. 1 for the 4th time in the last 7 weeks, according to Nielsen Media Research. “GMA” outdrew NBC’s “Today” (5.033 million) by +33,000 Total Viewers.


“GMA” slashed its year-to-year Adults 25-54 margin with “Today” by -68% (242,000 vs. 756,000). “GMA” has cut its year-ago week gap with the NBC program by double-digits in the last 21 weeks and in 35 of 36 weeks this season.


For the 4th week in a row and the 7th time in the last 8 weeks, “GMA” was up in Adults 25-54 (1.982 million) over the year-ago week (1.968 million on w/o 5/23/11). In fact, “GMA” stood as the only network morning newscasts to grow year to year in the key adult news demo, as both NBC’s “Today”( -18%) and “CBS This Morning”( -18%) each delivered double-digit losses.


For the 3rd time in the last 5 weeks, “GMA” ranked No. 1 on 3 of 5 days of the week, beating NBC’s “Today,” by +256,000 on Wednesday (5.142 million vs. 4.886 million), by +167,000 on Thursday (5.239 million vs. 5.072 million) and by +190,000 on Friday (5.063 million vs. 4.873 million). In addition, “GMA’s” Thursday airing ranked as the most-watched morning newscast of the week. This marked the 4th time in the last 5 weeks that “GMA” owned the week’s most-watched morning telecast.


Season to date, “GMA” has cut its gaps versus “Today” in half in both Total Viewers (-51%) and Adults 25-54 (-48%) versus its year-ago season gaps. In fact “GMA” is posting its smallest Total Viewer (400,000) and Adults 25-54 (392,000) margins with “Today” in 16 years – since the 1995-96 Season.


Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+8%) versus its year-ago averages (NBC’s “Today:” -4%/-9%, respectively; CBS’ “This Morning:” -8%/-10%, respectively). “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.


May 2012 Sweep


ABC News’ “Good Morning America” finished in a virtual tie for first in Total Viewers during the 2012 May sweep, running neck-and-neck with NBC’s “Today” by only -15,000 viewers (5.162 million vs. 5.177 million). For the month, “GMA” posted its smallest Total Viewer margin with “Today” during a sweeps period in nearly 17 years and during a May sweep in 17 years – since November 1995 and May 1995, respectively.


In addition, “GMA” trailed “Today” in May 2012 by -199,000 Adults 25-54 (2.052 million vs. 2.251 million), turning in its narrowest Adults 25-54 gap with “Today” during a sweeps period in 7 years – since May 2005.


Compared to February 2012, “GMA” was up by +3% in Total Viewers, while holding nearly all of its news demo audience (4.029 million and 2.054 million, respectively). NBC’s “Today” (-7%/-9%) and “CBS This Morning” (-4%/-8%) each delivered losses.


For the 2nd May in a row, “GMA” built on the year-ago sweep in Adults 25-54 (+2% – 2.052 million vs. 2.010 million), drawing its largest news demo audience during a May sweep in 5 years – since May 2007. In addition, “GMA” was the only network morning news program to increase its demo audience May-to-May – NBC (-19%) and CBS (-7%).


Impressively, “GMA” staked claimed to the top 2 most-watched morning telecast of the 2012 May sweep (5.515 million – 4/26/12; 5.479 million – 5/1/12). Further, “GMA” scored 6 single-day wins in Total Viewers during the month, the most number of single-day victories during a sweeps period in nearly 17 years – since November 1995.


C3 ratings for week of May 7, 2012

Based on the most recent numbers of Nielsen’s C3 Ratings data (Commercial Ratings + 3 Day Playback) for the week of May 7, 2012, ABC News’ “Good Morning America” ranked No. 1 in Total Viewers (4.989 million) and Adults 25-54 (1.903 million). “GMA” has ranked No. 1 in 4 of the last 5 weeks in Total Viewers and in 2 of the last 3 weeks in Adults 25-54.



“Good Morning America Saturday” May 2012 (4/30 – 5/27/12):


During May 2012, ABC’s “Good Morning, America Saturday” drew 1.178 million Adults 25-54 viewers to rank No. 1 for the 2nd month in a row, according to Nielsen Media Research. “GMA Saturday” outperformed NBC’s “Saturday Today” (1.132 million) by +46,000 news demo viewers. Further, “GMA Saturday” increased its margin over “Saturday Today” compared to its demo margin in April 2012 (+33,000 – 1.197 million vs. 1.164 million)

Posted by:TV By The Numbers

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