via press release:

“GMA” Outperforms NBC’s “Today” by 459,000 Total Viewers for the Week of January 7—

Scores Virtual Tie in Demo with Only 4,000 Viewers Separating Two Programs


“GMA” Continues to Grow Year-to-Year and Season-to-Date in Total Viewers

While “Today” Declines by Double-Digits


Season-to-Date, “GMA” Leads “Today” by Largest Overall Viewer and Demo Margins

in 21 Years



For the week of January 7, 2013, “Good Morning America” drew 5.010 million Total Viewers and a 1.6 rating/12 share/ 1.936 million Adults 25-54, according to Nielsen Media Research.  “GMA” outdelivered NBC’s “Today” (4.551 million) by+ 459,000 Total Viewers to rank No. 1 for the 15th time in 15 weeks this season.  In Adults 25-54, “GMA” was in a virtual tie for first with “Today,” as only 4,000 news demo viewers separated the two programs (1.936 million vs. 1.940 million).


For the 2nd straight week, “GMA” grew over the previous week in both Total Viewers (+4%) and Adults 25-54 (+9%)4.814 million and 1.778 million, respectively, on w/o 12/31/12.


“GMA” grew in overall viewers year-to-year by +3% (4.864 million on w/o 1/9/12), standing as the only morning newscast to build on its Total Viewer count over the year-ago week – “CBS This Morning” (-1%) and NBC’s “Today Show” (-18%).


“GMA” aired the week’s No. 1 morning telecast on Thursday (1/10/13) in both Total Viewers (5.305 million) and Adults 25-54 (2.072 million).


Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. In fact, “GMA” is leading “Today” by its largest season margin in overall viewers (+505,000) in more than 21 years, and in the key adult news demo (+82,000) in 21 years – since at least the 1991-92 season and since the 1991-92 season, respectively; Nielsen’s electronic database started on September of 1991.


Season to date “GMA” is up in both Total Viewers (+5%) and Adults 25-54 (+2%) versus its year-ago averages, standing as the only morning newscast to grow in the key adult news demo (NBC’s “Today” is down -15%/-22%, respectively; CBS’ “This Morning” is mixed +5%/-2%, respectively).  “GMA” is seeing its largest overall season audience in 7 years and best Adult 25-54 performance in 4 years – since the 2005-06 and 2008-09 seasons, respectively.


For the week, “GMA” towered over “CBS This Morning” in Total Viewers (+85%) and Adults 25-54 (+86%).    



ABC                     5,010,000      1.6/12; 1,936,000     3.8/14

NBC                     4,551,000      1.6/12; 1,940,000     3.5/13

CBS                     2,703,000      0.9/ 6; 1,042,000     2.0/ 8


Source:  The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/7/13, 12/31/12 & 1/2/12.  Most Current – 2012-2013 Season (9/24/12 – 1/13/13) and 2011-2012 Season (9/19/11 – 1/8/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count).  

Posted by:TV By The Numbers

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