via press release:

Good Morning America” is #1 for Week of July 9th – Virtual Tie in Demo with Only 2,000 Separating “GMA” with “Today”


“GMA” Posts Smallest Demo Gap with “Today” in 17 Years


“GMA” is #1 for Three Consecutive Weeks and Posts Largest Total Viewer Margin (357,000) Over “Today” in 17 Years


“GMA” Posts Most Single-Day Wins (4 out of 5) during the Course of a Week in 17 Years


ABC News’ “Good Morning America” won the week in Total Viewers (4.570 million) for the week of July 9, 2012, according to Fast National Preliminary Live + Same Day Nielsen data, extending its run at No. 1 to 3 consecutive weeks, taking the top spot in 7 of the last 14.  “GMA” led NBC’s “Today” (4.213 million) during the week by its largest margin of victory (+357,000) in more than 17 years – since w/o 5/15/95.  In addition, “GMA” earned its first back-to-back Total Viewer wins over the NBC program in nearly 17 years – since w/o 11/27 and w/o 12/4/95. Additionally, on Yahoo! is the dominant morning news website leading NBC’s by millions of pageviews and unique users.  In June 2012, 22.3 million people visited on Yahoo!.


In Adults 25-54, ABC News’ “Good Morning America” finished in a virtual-tie for No. 1 with NBC’s “Today” (1.709 million vs. 1.711 million) during the week.   With only 2,000 Adults 25-54 viewers separating the two programs, “GMA” delivered its closest news demo performance with “Today” in nearly 17 years – since w/o 9/11/95.


During the week, “GMA” dominated “Today” in Total Viewers, beating the NBC program in 4 of 5 head-to-head telecasts (Mon: +392,000, Tues:  +198,000, Wed: +658,000 and Thurs: +540,000).  This marks the most single-day wins over “Today” during the course of a week in nearly 17 years – since w/o 12/4/95.  Furthermore, “GMA” held the Top 4 most-watched telecasts of the week (Monday thru Thursday, respectively).


For the 2nd straight week, “GMA” ranked No. 1 in Adults 25-54 on 2 days during the week: Monday (+63,000 – 1.759 million vs. 1.696 million) and Wednesday (+111,000 – 1.831 million vs. 1.720 million).  Further, “GMA’s” Wednesday airing stood as the top Adults 25-54 telecast the week, marking the first time in nearly 5 years that “GMA” staked claimed to the week’s top demo telecast – since w/o 10/15/07.


WEEK OF 7/9/12            TOTAL VIEWERS     ADULTS 25-54    

ABC                        4,570,000         1,709,000         

NBC                        4,213,000         1,711,000

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Posted by:TV By The Numbers