via press release:
IT’S BEGINNING TO LOOK A LOT LIKE CHRISTMAS AS
ABC FAMILY ROLLS OUT “25 DAYS OF CHRISTMAS” ON
FACEBOOK, TWITTER, TUMBLR, PINTEREST, GETGLUE AND INSTAGRAM
For the First Time Ever, Fans Can Get Daily 25 Days of Christmas
Programming Update Texts Sent to Their Mobile Phones
Prizes and Giveaways Offered, Including Exclusive Videos,
Free Song Downloads, “25 Days of Christmas” Bags and More
Stars of ABC Family’s Sitcoms “Melissa & Joey” and “Baby Daddy”
to Live Tweet During Their Special Christmas Episodes
Burbank, CA (November 21, 2013) – ABC Family is spreading holiday cheer across multiple social platforms to make their “25 Days of Christmas” programming event the biggest stunt of the year. Fans can find dedicated “25 Days of Christmas” pages on Facebook, Twitter, Tumblr, Pinterest and GetGlue, as well as special messaging from ABC Family’s Instagram account. And for the first time ever, fans can keep up-to-date with all of the holiday programming by signing up to get text alerts sent to their mobile phones.
ABC Family’s Facebook page offers recipes, craft and decoration ideas, quick tips, tools and more. Fans can discuss their holiday traditions and engage with each other on all things Christmas.
To enhance the fan experience even more, ABC Family has lined up fun Facebook apps to this year’s pages:
The 25 Days of Christmas Social Hub:
Facebook Profile Decorator: Fans can decorate their Facebook photos
Timeline Covers: Fans can upload pre-designed timeline covers to their Facebook profiles
Twitter Skins: Fans can upload pre-designed Twitter skins to their twitter profiles
Meme Generator: Fans can create holiday movie memes
The 25 Days of Christmas Countdown Calendar App:
Every day in December, ABC Family will release new content in a countdown calendar Facebook app. Content includes exclusive videos, photos and free holiday music download featuring Persimmon Grove artists.
ABC Family is also hosting its annual 25 Days of Giveaways sweepstakes* on Twitter from the @ABCFamily handle December 1-25th. Fans who tweet a specific message about what’s airing on ABC Family each night will be entered for a chance to win fun prizes! On the first night, ABC Family gives away one prize; on the second night, two prizes; on the third night, three prizes; leading up to the culmination of twenty five prizes given away on December 25th.
For the first time ever, fans can sign up for 25 Days of Christmas mobile alerts to get a text message reminder about what’s on each day sent to their phones! Fans can sign up here: http://bit.ly/1atg2da
Additionally, consumers in Los Angeles, Chicago, Washington D.C., New York, Philadelphia and Boston have a chance to get a “25 Days of Christmas” bag, being handed out by ABC Family’s street team November 29-December 1st. In conjunction with this bag giveaway, ABC Family is launching the 25 Days of Christmas Spot the Bag sweepstakes.** Fans who snap a photo of their 25 Days of Christmas bag, or one they spot, and tweet it using #SpotTheBagSweepsEntry or post it on Instagram with #SpotTheBagSweepsEntry and email it to firstname.lastname@example.org via the share option will be entered for a chance to win $2,500! ABC Family will be hiding photos of these bags across the 25 Days of Christmas platforms so that everyone can have the chance to spot the bag!
The celebrations continue with the holiday-themed premieres of ABC Family’s hit comedies, “Melissa & Joey” and “Baby Daddy,” airing Wednesday, December 11th (8:00–9:00 PM ET/PT). Talent from the series will be live tweeting during the East coast feed of the episodes, answering fan questions and tweeting behind-the-scenes tidbits.